Jerry Traunfeld is an American chef and author who served as the executive chef of The Herbfarm restaurant in Woodinville, Washington from July 1990 to November 2007. Prior to that he was the executive chef of the Alexis Hotel in Seattle and a pastry chef at Jeremiah Tower's Stars in San Francisco.
Traunfeld was the 2000 winner of the James Beard Award for "Best American Chef: Northwest and Hawaii." He is the author of The Herbfarm Cookbook, Simon and Schuster, and The Herbal Kitchen: Cooking with Fragrace and Flavor, Harper Collins. He has appeared on Martha Stewart Living, Better Homes and Gardens, The Splendid Table and other American television and radio programs. Traunfeld is a native of Silver Spring, Maryland and a graduate of the California Culinary Academy.
New restaurant 
Traunfeld announced in December 2007 the name of his new restaurant opening in Seattle in the second half of 2008—Poppy Restaurant, named after his mother, Poppy. "Food will still be inspired by herbs, and will delve deep into spices. Rather than the rarefied Herbfarm style, it'll be food we can eat on an everyday basis -- and with Traunfeld's track record of deliciousness, we just might." - Seattle P.I 31 December 2007.
Poppy opened its doors late in 2008 at 622 Broadway East (at Roy). The restaurant serves Traunfeld's local and seasonal-emphasized cuisine in a plattered small dish tasting format, inspired by Indian Thali.
- Where's Poppy? Herbfarm ex-chef Jerry Traunfeld close to opening restaurant The Seattle Times, Jan, 16. 2008
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