Jessie Paul

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Jessie Paul
Nationality  India
Alma mater IIM Calcutta
Occupation Writer, Marketer
Known for Author of No Money Marketing[1]
Website
www.jessiepaul.com

Jessie Paul is a marketing expert, CEO of Paul Writer Strategic Advisory, a marketing advisory firm and the author of the book No Money Marketing.[2][3] She was formerly Chief Marketing Officer, Wipro IT Business[2] and Global Brand Manager at Infosys Technologies Ltd.

Early life[edit]

Jessie Paul holds a Bachelor's Degree in Computer Science & Engineering degree from National Institute of Technology, Tiruchirappalli, and an MBA in Marketing from Indian Institute of Management Calcutta.

Career[edit]

Jessie has been part of Wipro for four and half years as chief marketing officer.[4] At Wipro, Jessie was instrumental in globalizing Wipro's marketing team. She also created the shared-marketing unit for Wipro Technologies and Wipro Infotech, besides devising strategies to build the Wipro brand.[5] She wrote a book No Money Marketing (ISBN 9780070152700)on frugal marketing.[1] Prior to working with Wipro,she had worked for almost 15 years in companies like O&M, Infosys and iGate. In 2009 December, she quit Wipro Technologies to start her own venture, Paul Writer Strategic Advisory, a marketing platform for B2B early-stage companies in the traditional and new media space like social blogging.[2] Jessie is considered an expert in brand globalization, and has been named one of the most influential women in Information Technology in India.[6]

Honors and Awards[edit]

  • Chairman's Award, Infosys 1998
  • DataQuest's list of most powerful women in IT in India, 2005
  • Business Today's List of Women Achievers in India, 2007
  • Speaker at Forbes Executive Women's Forum, ITSMA, IIM- K, IIM C, CSI
  • IT People's Award for Women in Leadership - 2008

References[edit]

  1. ^ a b Vivek Kamath (Oct 29, 2009). "10 Reasons to Read Jessie Paul's No Money Marketing". Forbes. Retrieved 23 July 2010. 
  2. ^ a b c Shelley Singh (10 Nov 2009). "Wipro's CMO Jessie Paul quits to start own venture". The Economic Times. The Times Group. Retrieved 23 July 2010. 
  3. ^ "Is Your Company Ready To Go Social?". Businessworld. Retrieved 23 July 2010. 
  4. ^ Akanksha Prasad (November 10, 2009). "Wipro's CMO Jessie Paul steps down". CyberMedia India Online Ltd., CIOL. Retrieved 23 July 2010. 
  5. ^ "Jessie Paul quits Wipro as CMO to start own venture". siliconindia news. 10 November 2009. Retrieved 23 July 2010. 
  6. ^ "No Money Marketing Jessie Paul >About the Author". Tata Mcgrawhill. Retrieved 23 July 2010. 

External links[edit]