Jetstar Airways

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"Jetstar" redirects here. For other uses, see Jet Star (disambiguation).
Jetstar Airways
Jetstar logo.svg
IATA
JQ
ICAO
JST
Callsign
JETSTAR
Founded 2003
Hubs Melbourne Airport
Secondary hubs
Focus cities
Frequent-flyer program Qantas Frequent Flyer
Airport lounge Qantas Club[1]
Fleet size 73
Destinations 35
Company slogan Australia's #1 Low Fares Airline
Low Fares, Good Times (Fly Away)
Parent company Qantas
Headquarters Collingwood, Melbourne, Victoria, Australia
Key people David Hall (CEO)
Revenue Increase A$3.067 billion
(2011/2012)[2] Note 3
Operating income Increase A$203 million
(2011/2012)[2] Note 3
Website www.jetstar.com

Jetstar Airways is an Australian low-cost airline (self-described as "value based")[3] headquartered in Melbourne, Australia.[4][5] It is a wholly owned subsidiary of Qantas, created in response to the threat posed by low-cost airline Virgin Blue. Jetstar is part of Qantas' two brand strategy[6] of having Qantas Airways for the premium full-service market and Jetstar for the low-cost market.

The airline operates an extensive domestic network as well as regional and international services from its main base at Melbourne Airport,[7] using a mixed fleet of Airbus A320 family, Airbus A330 and Boeing 787 Dreamliner aircraft. Like its Qantas parent, Jetstar competes with Virgin Australia and its 60% owned low-cost subsidiary Tigerair Australia.[8]

Qantas also has stakes in sister airlines Jetstar Asia Airways, Valuair, Jetstar Pacific Airlines, Jetstar Japan and Jetstar Hong Kong. See: Jetstar Group.

History[edit]

The airline was established by Qantas in 2003 as a low-cost domestic subsidiary. Qantas had previously acquired Impulse Airlines on 20 November 2001 and operated it under the QantasLink brand, but following the decision to launch a low-cost carrier, re-launched the airline under the Jetstar brand.[7] Domestic passenger services began on 25 May 2004, soon after the sale of tickets for her inaugural flight in February 2004. International services to Christchurch, New Zealand, commenced on 1 December 2005. Although owned by Qantas, its management operates largely independent of Qantas through the company formerly known as Impulse Airlines.

Originally the airline was headquartered on the grounds of Avalon Airport near Melbourne, and started flying out of Avalon Airport in mid-2004,[9][10][11] but has since relocated its registered office to the Melbourne CBD.[12]

Despite its low-cost ethos, Jetstar currently offers a limited number of connecting services without through baggage checking – though this has changed since international flights commenced in November 2006. Baggage connectivity was added as a service offering for domestic flights connecting with international flights.

Reserved seating is currently provided on all routes and on 4 October 2006, Jetstar became the first Australian airline to allow customers to select their seat upon booking.[13]

In July 2006, Jetstar and Jetstar Asia were brought together under the Jetstar brand.[14] Online bookings for both carriers were integrated into Jetstar.com.

The first flight of sister airline Jetstar Asia Airways took off from its Singapore hub to Hong Kong on 13 December 2004. This marked Qantas' entry into the Asian low-cost market and signified its intention to battle key competitor Singapore Airlines on its home ground. Qantas has a 42.5% stake in Jetstar Asia's ownership.

Jetstar Airbus A330-200 about to land at Sydney

On 1 December 2005, Jetstar commenced operations from Sydney, Melbourne, Brisbane and the Gold Coast to Christchurch in New Zealand. On 7 December 2005, it was announced that Jetstar would establish the world's first global low-cost airline. At the end of 2005, it was announced that Jetstar would fly to Perth, from Avalon Airport.

In July 2006, Jetstar and Jetstar Asia were brought together under the Jetstar brand.[14] Online bookings for both carriers were integrated into Jetstar.com.

In July 2007, Qantas acquired an 18% stake in Vietnam's Pacific Airlines, to increase to 30% by 2010. The airline was relaunched on 23 May 2008 as Jetstar Pacific.

On 1 August 2008, Jetstar announced that it had signed an agreement with the Northern Territory Government to make Darwin International Airport an international hub with plans for seven aircraft to be based in Darwin. Under the agreement Jetstar would be required to base three aircraft at Darwin by June 2009, with a further four by June 2012, with the Northern Territory Government to provide $5 million to set up the hub and a further $3 million for promotion of the new routes.[15]

On 28 April 2009, Jetstar commenced daily direct services from Auckland to Gold Coast and Sydney. On 10 June 2009, Jetstar commenced domestic New Zealand flights between Auckland, Wellington, Christchurch and Queenstown; services to Dunedin commenced later. Jetstar replaced Jetconnect on these routes using Airbus A320 aircraft.

From 1 February 2011, Jetstar started its co-operation with the oneworld alliance, allowing people booking an itinerary with a full oneworld member to include a Jetstar flight in the itinerary. However, the flight must be sold via Jetstar's corporate parent Qantas, under a QF flight number.[16]

In August 2011, Jetstar's parent Qantas announced that it will set up a new airline to be called Jetstar Japan, a joint venture of Jetstar, Japan Airlines, and Mitsubishi. The airline was expected to start operating in December 2012,[17] but now plans to launch ahead of schedule on 3 July 2012.[18]

In March 2012, another Asian Jetstar branded airline was announced, Jetstar Hong Kong, a strategic partnership between Qantas and China Eastern Airlines, which is expected to commence operations in 2013.[19]

In November 2013, Jetstar moved its head office from Melbourne's CBD to the suburb of Collingwood. in December 2013, Jetstar announced that it would be closing its Darwin base in May 2014 and re-positioning its aircraft in Adelaide. Flights to Tokyo via Manilla were cancelled while services to Singapore would be operated by Jetstar Asia with Singapore-based aircraft.[20] The base closure was attributed to cost cutting measures by parent company Qantas as well as increased competition from re-introduction of flights by Asian carriers into Darwin airport. In February 2014, Jetstar signed a codeshare agreement with Emirates Airlines as a continuation of the agreement of its parent company with Emirates.

Destinations[edit]

Airbus A321-200 ready to take off from Runway 27 at Melbourne Airport
Jetstar Airbus A320-232 VH-VQH with special decals to advertise the Kangaroos Australian Rugby League team and its participation in the 2008 World Cup
A Boeing 717 formerly operated by Jetstar
Jetstar's first Boeing 787 Dreamliner preparing for take off at Coolangatta Airport, Queensland
Main article: Jetstar destinations

Fleet[edit]

As of July 2014, the Jetstar Airways fleet consists of the following aircraft:[21]

Jetstar Airways Fleet
Aircraft Current Orders Passengers Routes Notes
J Y Total
Airbus A320
55
Note 1
0
180
180
Australia, New Zealand, and Asia
Sydney to Nadi
10 based in New Zealand.[22]
0
177
177
Airbus A321
6
0
0
220
Australia and Asia
Airbus A330-200
6
0
38
265
303
International
3 operated for Jetstar Asia Airways.[23]
To be transferred to Qantas as 787s are delivered.[24]
Boeing 787-8
5
[25]
21
314
335 [26]
International
Replacing A330s.[27]
Total
71

^Note 1 Qantas placed an order for 110 A320s in 2011, with 11 allocated to a planned new Qantas Group premium airline in Asia and 99 to the various Jetstar-branded airlines.[28] The 110 aircraft on order consists of 32 classic A320s and 78 A320neos, with scope to convert some to A321s.

Jetstar previously operated Boeing 717s, which are now in service with QantasLink.

Marketing and sponsorship[edit]

From 2004 to 2006, the airline's mascot, Julie The Jetstar Girl, was played by actress Magda Szubanski.

The advertising slogan of Jetstar is "All day every day low fares". In 2006, the jingle "Let's Fly Jetstar tonight" and the use of Szubanski ceased and was replaced with "It's All About Choice / Fly Away" (later "Low Fares, Good Time").

Jetstar Airways is the major sponsor of the National Rugby League team, the Gold Coast Titans.[29] In July 2008 Jetstar Airways was named the Official Airline of the Australian national rugby league team. One of its A320s was decorated with special decals to advertise the relationship.[30]

In-flight service[edit]

On all domestic routes Jetstar has a buy on board single class service offering food and drinks for purchase.[31]

On all A330 international routes, Jetstar offers a two-class service.

Business Class

Jetstar offers Business Class on its A330-200 aircraft. The Business Class cabin is fitted with 38 or 42 leather premium class seats in a 2-3-2 configuration, similar to Qantas domestic Business Class or Qantas international premium economy class. The service is inclusive of all meals and beverages, in-flight entertainment, and includes an increased baggage allowance of 30 kg. Business Max fares also include Qantas Club lounge access where available, and earn Qantas Frequent Flyer points.[32]

Economy Class

Jetstar offers either pre-purchased meals on wheels or buy on board service with food and beverages.

In-flight entertainment[edit]

Seat-back videos in the economy class section of Jetstar's Boeing 787.

In November 2011 Jetstar became the first airline to offer passengers iPads provided by bluebox avionics for use as in-flight entertainment devices. The units, which are pre-loaded with movies, games and magazines, are provided on flights over two hours duration and are available for a fee in Economy Class but are complimentary in the international Business Class cabin, although some aircraft have seat back entertainment screens.[33] The options available are changed on a bi-monthly basis depending on customer feedback forms which are collected by head office through a random selection process.[34]

Jetstar has recently revealed that all its new 787 Dreamliner Aircraft will be fitted with 10-inch seat-back on-demand entertainment screens in business class and 9-inch screens in all economy seats.

Incidents[edit]

On 10 June 2009, an Airbus A330-200 operating Jetstar Flight 20 flying from Kansai International Airport to Gold Coast Airport had a fire in the cockpit, which was extinguished by the pilots, who subsequently diverted the aircraft to Guam International Airport. None of the 203 passengers and crew on board were injured and the aircraft landed safely. An investigation by the Australian Transport Safety Bureau found that the fire was caused by the use of a particular sealant within the electrical connection of the windshield heating system, which caused unintended electrical heating during normal windshield heating operation. This subsequently led to overheating causing a localised fire due to thermal breakdown of the sealant.[35] Following the incident, other cases of windshield overheating were reported on Airbus A320 and A330 aircraft, leading Airbus to identify all 1,500 windshields produced using the particular sealant. Due to limited compliance by airlines of the replacement recommendation, the European Aviation Safety Agency is considering the implementation of an airworthiness directive requiring European operators of applicable Airbus aircraft to comply with the Airbus windshield replacement program.[36]

Television series[edit]

The Nine Network began airing the series Going Places from October 2007. The eight-part series depicted the everyday lives of selected members of Jetstar's Melbourne airport staff. The show followed the dramas of the check-in staff mid-flight, and new international recruits.

Jetstar Group[edit]

In addition to owning 100% of Jetstar Airways in Australia (also operating in New Zealand), the Qantas Group owns varying stakes in other Jetstar-branded airlines in the Asia-Pacific region. These airlines represent a strategy to provide better growth for the Qantas Group by accessing the intra-Asia market:[37] exploiting both its faster growth and/or its under-penetration by low-cost airlines.

Qantas partners with local investors as both a means to overcome foreign ownership or traffic rights restrictions[38] and to keep the ventures "capital light", i.e. reduce the capital investment required by Qantas and keep assets such as aircraft off the Qantas balance sheet.[39][40]

The Jetstar Group consists of the following airlines:

Country Airline IATA ICAO Callsign Date joined group Fleet size Qantas ownership Other airline owners
 Australia Jetstar Airways JQ JST Jetstar 2003[41] 63[21] 100%
 New Zealand 9[21][22]
 Singapore Jetstar Asia Airways 3K JSA Jetstar Asia 2004[42] 18[43] 49%[44]
Valuair VF VLU Valuair 2005[45] 0 Note 2
 Vietnam Jetstar Pacific Airlines BL PIC Pacific 2007[46] 5[47] 30%[48] Vietnam Airlines (70%)
 Japan Jetstar Japan GK JJP Orange Liner 2011[49] 12[47] 33.3%[50] Japan Airlines (33.3%)
 Hong Kong Jetstar Hong Kong JM JKT Kai Tak 2012[51] 3 (launch plan)[52] 33.3%[53] China Eastern Airlines (33.3%)

The Jetstar Group is headed by CEO Jayne Hrdlicka.[54]

^Note 2 The final two aircraft (9V-VLA and 9V-VLB) were transferred from the Valuair AOC to the Jetstar Asia Airways AOC (as 9V-VLE and 9V-VLF) during April 2010.[55][56] Although Jetstar Asia Airways generally maintains two aircraft in a hybrid Jetstar/Valuair livery,[57][58] they sit on the Jetstar Asia Airways AOC.

^Note 3 The Jetstar financial results include Jetstar Airways, Jetstar Asia Airways and Valuair as consolidated entities in the Qantas Group accounts.[2] Despite Qantas owning only a minority stake in Jetstar Asia Airways and Valuair (51% owned and effectively controlled by Singaporean nationals as required under Singapore aviation regulations), Australian accounting standards have required them to be treated as consolidated entities since 8 April 2009.[59] Jetstar Pacific Airlines and Jetstar Japan are treated as investments in associates and not consolidated in the Qantas Group accounts.

References[edit]

  1. ^ "Lounges". Jetstar. Retrieved 29 July 2013. 
  2. ^ a b c "Broadening Our Horizons: Qantas Annual Report 2012". Qantas Group. Retrieved 29 July 2013. 
  3. ^ "Our Company". Jetstar. Retrieved 23 July 2013. 
  4. ^ "Corporate addresses". Jetstar Airways. Retrieved 12 August 2009. 
  5. ^ "Terms of use." Jetstar. Retrieved on 25 December 2010. "Licensed Address: 473 Bourke St, Melbourne Vic 3000"
  6. ^ "Qantas: The Australian flag carrier undergoes a metamorphosis as it attains 90 years of operations". Airline Leader. Retrieved 23 July 2013. 
  7. ^ a b "Directory: World Airlines". Flight International. 2007-04-03. p. 98. 
  8. ^ "Tiger air becomes part of Virgin". News Life Media. 8 July 2013. Retrieved 29 July 2013. 
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  10. ^ "Corporate addresses." Jetstar Airways. Retrieved on 12 August 2009.
  11. ^ "Jetstar to fly from Avalon: report." The Age. 24 February 2004. Retrieved on 9 April 2010.
  12. ^ "Family Competitions | Jetstar". jetstar.com. 2011. Retrieved 7 November 2011. "The promoter is Jetstar Airways Pty Limited (ABN 33 069 720 243) of Level 4, 222 Bourke Street, Melbourne, VIC 3000" 
  13. ^ "Jetstar to move to allocated seating" (PDF) (Press release). Jetstar Airways. 19 June 2006. [dead link]
  14. ^ a b "Jetstar move to single brand and distribution approach to support growth in Asia" (PDF) (Press release). Jetstar Airways. 26 July 2006. [dead link]
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  16. ^ "Jetstar joins Oneworld alliance". 28 January 2011. Retrieved 2011-01-27. 
  17. ^ Jetstar-JAL LCC, "Jetstar Japan" to commence service by Dec-2012 Accessed on 18 August 2011
  18. ^ Jetstar Japan brings forward launch date to Jul-2012, names initial five domestic destinations
  19. ^ China Eastern Airlines and Qantas announce Jetstar Hong Kong
  20. ^ [1]
  21. ^ a b c Australian civil aircraft register search, using "Jetstar Airways" as the search parameter. Search conducted 27 March 2014
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  29. ^ "It's the Jetstar Gold Coast Titans" - Gold Coast Titans Media Release retrieved 22 January 2009.
  30. ^ "Australian Kangaroos coach and captain launch Jetstar partnership, ‘Go Roos’ aircraft and PlayJetstarRugbyLeague.com" - Jetstar Media Release retrieved 22 January 2009.
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  32. ^ Business Class | Jetstar
  33. ^ Jetstar announces roll out of iPads
  34. ^ http://www.jetstar.com/mediacentre/facts-and-stats/jetstar-group
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  46. ^ "Qantas acquires shareholding in Pacific Airlines". Thanhnien News. Retrieved 23 July 2013. 
  47. ^ a b "Our Fleet". Jetstar. Retrieved 23 July 2013. 
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  51. ^ Rourke, Alison (26 March 2012). "Qantas launches Jetstar Hong Kong as low-cost carrier". London: The Guardian. Retrieved 23 July 2013. 
  52. ^ Somasundaram, Narayanan (26 March 2012). "Qantas, China Eastern to set up HK budget airline". Reuters. Retrieved 23 July 2013. 
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  59. ^ "Qantas Airways Limited and Controlled Entities: Preliminary Final Report for the Financial Year Ended 30 June 2009". Qantas Group. Retrieved 29 July 2013. 

External links[edit]

Qantas official website