Optical disc packaging

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It has been suggested that Discbox Slider, Digipack, Keep case and Snap case be merged into this article or section. (Discuss)

Optical disc packaging is the packaging that accompanies CDs, DVDs, and other formats of optical media. Most packaging is rigid or semi-rigid and designed to protect the media from scratches and other types of exposure damage.

Contents 1 Jewel case 1.1 Origin of the name 1.2 Weaknesses 1.3 Variations 1.4 Slimline jewel case 2 External marketing packaging 3 Paper or Tyvek sleeve 4 Q Pack 5 Digipak 6 Discbox Slider 7 WowWallet 8 JakeBox 9 LP style case 10 Keep case 11 Snap case 12 Soft Case/Green Case 13 DVD box set 14 Cake boxes and other bulk packaging 15 Unique cases 16 References 17 See also 18 External links

[edit] Jewel case

A jewel cd case is the original compact disc case that has been used since the compact disc was first released in 1982. It is a three-piece plastic case, measuring 142 mm × 125 mm × 10 mm, which usually contains a compact disc along with the liner notes and a back card. Two opposing transparent halves are hinged together to form the casing, the back half holding a media tray that grips the disc by its hole. All three parts are made of injection-molded polystyrene.

The front lid contains two, four, or six opposing tabs to keep any liner notes in place. The liner notes typically will be a 120 mm × 120 mm booklet, or a single 242 mm × 120 mm leaf folded in half. In addition, there is usually a back card, 150 mm × 118 mm, underneath the media tray and visible through the clear back, often listing the track names, studio, copyright data and other information. The back card is folded into a flattened "U" shape, with the sides being visible along the ends (often referred to as the spine) of the case. The ends usually have the name of the release and the artist, and often label or catalog information printed on them, and are designed to be visible when the case is stored vertically, 'book-style'.

The back media tray snaps into the back cover, and is responsible for securing the disk. In its center is a circular hub of teeth which grip the disc by its hole. This effectively suspends the disk in the middle of the container, preventing the recording surface from being scratched. Originally, the media tray was constructed of a flexible black polystyrene, but many newer trays use a more fragile transparent polystyrene. This allows the reverse of the back card, which is usually used for additional artwork, to be visible. One of the first albums to include a transparent media tray was Pearl Jam's Vs. album, released in 1993, but the format did not became common until around 1995-1996.

Jewel cases are occasionally used for DVDs as well as CDs, but generally not for those that contain major film releases. Blank Blu-ray Disc media is also most commonly sold in standard-width jewel cases.

The success of the CD jewel case design stems, in part, from its common form factor. Given the restriction to a common form, manufacturers have sought to compete on cost (rather than via product variation). A form of destructive competition has followed. Although the original 1980s and 1990s CD jewel case were of a higher quality and stiffer design, most jewel cases on the market today are considerably lighter and less durable than the original design. In part, this has been to cater to automated packing machines that prefer lighter boxes. In the worst cases, the rear cover is so spongy, it may be easily bent by hand. Dissatisfaction with lower quality cases provided by recording companies has produced a market for higher quality replacement cases.

[edit] Origin of the name

The name is not derived in any way from containers for jewelery, or from the fact that the case is typically made from transparent plastic as is sometimes believed. Instead, the name originates from watchmakers' use of the term jewel to refer generally to a polished hemispherical bearing used in a mechanism (high-quality mechanical watches and clocks commonly use gemstones, typically rubies, for such bearings because of their low friction properties). A jewel case has two molded hemispherical plastic bearings, in its hinges, hence the use of the term "jewel".

[edit] Weaknesses

The original jewel case structure has a weakness in that the case is hinged on two brittle plastic arms, which often break if the case receives shock or stress. The teeth of the hub holding the disc are also prone to failure by snapping. An opposite problem is the tabs ("half-moons") which hold the liner notes in place; sometimes, especially with larger booklets, the tabs grip the booklet too tightly, leading to tearing. Likewise, when replacing the booklet it can get snagged and crumple or rip. As noted above some CD releases have only two tabs, which allows the booklet to be easily removed and replaced (at the small cost of the booklet sometimes falling out if held the wrong way).

[edit] Variations

Double albums can either be packaged in standard-thickness jewel cases with hinged media trays (which can be lifted up to reveal the second disc) or in a "double jewel case" (Sometimes called a Multi CD Jewel Case), which is slightly larger than two normal jewel cases stacked on top of each other, and can hold 4 or even 6 CDs. Double jewel cases do not fit in most CD racks; however, many racks (especially older designs) have a few extra wide slots specifically to accommodate them.

The intended successor to the original jewel case, which is now gaining ground, is the "Super Jewel Box", a more advanced design which offers (amongst other improvements) a greatly strengthened hinge area. Unfortunately the Super Jewel Box cannot be used as a direct replacement for the older jewel case design, as its card insert for the back is slightly different in size. However in many other ways it is an attractive concept and some CD manufacturers (for example the high-end company Linn) are supplying them. The depth of the disc tray is also deeper, allowing for two discs to be placed on top of each other. The Super Jewel Box was developed by Philips and other CD format developers, originally in a larger format as a DVD case, and then in smaller formats as CD cases.

In the standard CD height, the Super Jewel Box is the conventional case for Super Audio CD (SACD); a taller form, midway between CD and DVD-Video size, is the conventional case for DVD-Audio, and as of Mid-2006 the case format for all albums released by the Universal Music Group in Europe.

Many alternatives to the standard jewel case may also be found, including the popular Digipak, WowWallet and Jakebox, and larger DVD-style cases with a more book-like shape. It is not uncommon to find CDs housed in custom cases, tins and boxes of varying shapes and sizes. Slipcases and other envelope-type designs are also easy to come by.

Some DualDiscs are packaged in jewel cases of a somewhat different design from the CD version; the inside edge is rounded instead of flat, and the physical position of the disc is moved slightly toward the spine to make room for a latch mechanism. The overall dimensions of a DualDisc case are roughly the same as a standard CD case; however, the hinge mechanism is smaller and cannot be dismantled as easily as on a standard jewel case.

Smaller jewel cases are used for 8 cm CD and DVD media; similar cases without the hub are used for MiniDisc and (magnetic) Zip disk media.

[edit] Slimline jewel case

Slimline jewel cases first gained popularity as cases for European-made CD singles, and have become a common space-saving packaging for burned CD-ROMs. Most of these jewel cases measure 142 mm × 125 mm × 5 mm, which is roughly half the thickness of a standard CD jewel case, allowing twice as many CDs to be stored in the same space. They generally do not have room for a full package insert booklet, only a slip of paper for a track listing or cover art; also unlike the standard jewel cases, slimline cases are made of two pieces rather than three and do not have a place for a back label.

The bulk of slimline cases are made with translucent or transparent polystyrene, and are often available in multiple colors. A stronger alternative is made from semi-opaque, semi-flexible polypropylene which is strong enough to protect the disc, but flexible enough not to break easily. Also, the hinge mechanism is inverted compared to the standard-width case, with the pivot arms being attached to the lower part of the case rather than the clear cover side.

Some early CD-RW media was packaged in slimline cases that were actually somewhat wider than typical half-width cases; while they reduced the amount of space required in a free-form storage container, they still fit only one to a slot in a standard CD rack. Some of these cases are still being used for SKC branded CD-RW media and also sold separately as CD single jewel case (Maxi-Slimcase) in Germany.

[edit] External marketing packaging

In the United States, the jewel box of a music CD was originally packaged for retail sale in a large cardboard box called a longbox in order to fit in store fixtures designed for vinyl records, offer larger space for display of artwork and marketing blurbs, and deter theft. This packaging was much-criticized as environmentally wasteful, and was eventually dropped by most retailers in the mid-1990s, though major record companies continued to ship CDs to wholesale clubs such as Costco and Sam's in longboxes into the twenty-first century.

Around 1994, as longboxes were phased out, the top wrap-around label sticker began to appear on most CDs in order to make it easier to read what each CD was from the top without having to flip through them; these stickers were usually nothing more than informational labels and rarely would have any use creatively in the marketing of the album. The wrap-around sticker also provided an extra seal possibly as another theft deterrent.

This also became an annoyance to people who had to deal with removing the sticker, often tearing it and/or leaving a residue of the sticker on the jewel case. To counter this problem, various specialty tools are sold to make it easy to quickly cut the sticker in half for easier removal or to make it easier to open the case; in the absence of such tools, a common technique is to partially dismantle the jewel case by removing the front panel from the bottom [2] (video), and then reassembling the case after the sticker is removed. This technique is known to be useful to some hardcore collectors, which carefully remove the sticker, trying not to tear it and using it as a proof of authenticity, attaching it to some face of the jewel case, or to any other surface specially reserved for such endeavor.

A chiefly Japanese packaging is the addition of an obi strip, a strip of paper wound around the side of the case to show details such as the price, artist, etc.

[edit] Paper or Tyvek sleeve

The simplest, least expensive package is a paper envelope. More expensive versions add a transparent window to the envelope allowing the disc label to be seen. The envelope can also be made out of spunbonded polyethylene (trade-named Tyvek); this is both more durable and less abrasive than paper. However, such packaging is rare for commercial releases due to its relative lack of protection compared with other designs, and is primarily limited to promotional and demo discs.

It is also often used in software packages, where the box is labeled promotionally, but the disc comes in a paper sleeve (to cut costs).

[edit] Q Pack

The Q Pack was developed by the Queens Group Inc. in the mid 1990s as an alternative to regular CD jewel cases. (The Queens Group was purchased by Shorewood Packaging, who are part of International Paper). The Q Pack does not have a snap-in tray like a regular jewel case. It is characterized by the corrugated raised area where the top hinges to the back. Since Q Pack cases are not transparent, generally cover art is applied a decal to the cover. Decals can also be applied to the inside front, on the tray underneath the hub and the back cover. A slot for an insert booklet is found inside the front cover as on typical jewel cases.

The Q Pack has become one of the calling cards of No Limit Records, who used it often in the mid-to-late 90s.

[edit] Digipak

The term "digipak" refers to a particular type of CD case, which essentially consists of a plastic CD tray glued inside a folding cardboard cover. Though it once referred specifically to the patented digipak packaging, the term has since become a genericized trademark generally used in reference to any cardboard-based CD package. Despite being made of paper, they were once considered a more environmentally-friendly alternative to jewel boxes. However, they remain less common than jewel cases due to higher manufacturing costs and lower resistance to wear (particularly shopwear).

A taller form has been used for some DVD movie releases; it is essentially identical to the CD package, though with raised top and bottom sections to keep the disc from sliding out if it comes disengaged from the hub.

[edit] Discbox Slider

The Discbox Slider (also called DBS) is a disc packaging concept in 100% carton board, found both in CD and DVD sized packaging formats. The DBS is comparable with plastic jewel or amaray cases when it comes to size but holds more of the features of the LP style cases in terms of light weight and printability. The DBS case opens up from the side by moving the slider part (on which the disc is resting) from the sleeve. The Discbox Slider is also considered as one of the most environmental friendly CD or DVD packaging options as it is 100% recyclable.

[edit] WowWallet

The WowWallet is an eco-friendly CD/DVD packaging concept, developed by UK manufacturer wewow Ltd [http:www.wewow.co.uk]. Central to this packaging concept is an emphasis upon the use of FSC accredited cardboard, including the replacement of the traditional plastic tray used in jewel cases and digipaks. The use of FSC accredited stock means that the card used comes from responsibly managed forests.

As one of the most environmentally friendly optical media packaging products in the market,^[1] the WowWallet is printed with vegetable based inks, can be laminated with bio-degradable laminate and can even be finished with bio-degradable shrink-wrap.

The WowWallet is 100% printable and a number of bespoke versions of the WowWallet are now in development.^[2] WowWallet is the 2nd in a series of eco-friendly optical media packaging to be developed by Wewow Ltd. WowPak was launched in 2008 and shares the eco-friendly credentials of WowWallet whilst utilizing a unique pop up function which presents the disc to the user.^[3]

[edit] JakeBox

JakeBox is a new, patented and award-winning eco-friendly Swedish packaging concept for CD, DVD, BluRay and other discs. Its most significant characteristic is the folded "claw" that holds the disc, and in an eye-catching way unfolds itself, presenting the disc, lifting it up and making it easily accessible.

Australian hardcore band Carpathian's 2008 sophomore release Isolation is packaged in a grey Jakebox.

[edit] LP style case

A recent trend in CD packaging has been packaging CDs in sleeves comparable to LPs. Many of these albums come from Japan. However, a few American albums are given LP-style packaging, such as Morrissey's live album Live at Earls Court, The Who's compilation Then and Now, and R.E.M.'s 2-disc version of their greatest hit package, In Time. A similar packaging type was also used for Phish's 1995 live release A Live One, with the CDs inserted into interior slots perpendicular to the spine rather than the ends. The Beatles' White Album 25th Anniversary re-release was released as essentially a scaled down version of the original release, including card wallets housing the CDs, which in turn slot into the LP-style folder. Unlike the original release, the album was also provided with a plastic protective cover for the package. While some new albums are given the treatment, many of these albums were older albums that were released back when records were still the predominant medium. A more recent use of this style of CD packaging was featured on the Beatles' "Capitol Albums" series.

The downside to this format is that unless the disc is given a protective sleeve of some sort, the disc can be easily scratched each time it is taken out for play. A more serious issue can also be that if the glue that keeps the sleeve that holds the CD closed on the side closest to the spine (on gatefold covers) weakens, it can get onto the CD, rendering it unplayable.

However, the advantages are that album covers that were originally textured, such as Back in Black by AC/DC or Fear of Music by Talking Heads can retain the texturing on the CD release.

Even more recently, CD manufacturers have encased standard CD jewel cases in a cardboard slipcover, to give the appearance of LPs and allow more space for cover art. Vitalic's album OK Cowboy is one example of this style of packaging.

[edit] Keep case

A keep case is the most common type of DVD packaging. It is slightly taller than a Jewel case, and is made of much softer, less brittle plastic (polypropylene rather than polystyrene), so it does not break as easily. They usually hold one or two discs, but are capable of holding up to six discs. Slimmer keep cases, so called "Slim-paks" or "Thinpaks" typically used for DVD box sets consisting of the thin keep cases stored in a cardboard box. The thin cases are half as thick and can generally only hold one disc as a result, but there are newer slim cases that have central disc holding teeth on both sides. The teeth are made in such a way that when the case is closed, they go between the gaps in between the teeth on the other side. These are the type of case used for the recently re-released X-Files cases.

Current (early 2007) prerecorded Blu-ray Disc and HD DVD titles ship in packages similar to but slightly smaller than a standard DVD keep case, generally with the format prominently displayed in a horizontal stripe across the top of the case (red for HD DVD, blue for Blu-ray, and clear for PlayStation 3 Blu-ray).

[edit] Snap case

A snap case are a design for both CD and DVD packaging, and are made in the standard sizes for both. Each is made of a single-piece plastic tray and closure, which snaps over the right edge of the front flap. The printed flap is made of thin cardboard which wraps around the left edge and across the back of the tray, to which it is glued. It has largely been replaced with the DVD keep case and CD jewel case due to its flimsy design. Warner Brothers and New Line Cinema were the only major film studios to release DVDs in this format.

[edit] Soft Case/Green Case

The "Soft Case", also known as "Earth Case" or "Green Case", are soft-shell cases made from recycled optical discs. They are considerably more pliable than other style cases given that they are made from various mixes of plastics. They are sold by various companies as replacements for disc owners who are environmentally friendly and can be differentiated from other cases by their opaque appearance. The softness of the cases leads them to break less, though the safety of the enclosed disc may be somewhat sacrificed since the case can be bent end-to-end easily.

[edit] DVD box set

There are several different types of DVD box sets. The most common one, used mainly for films, has a cardboard outer sleeve, and inside, folds out to reveal several plastic trays for the DVDs similar to digipaks.

[edit] Cake boxes and other bulk packaging

Blank CD and DVD media are often sold in bulk packages called spindles or, less formally, cake boxes. This type of packaging consists of a round, clear plastic cup that mates bayonet-style to a base with a central post that holds a stack of discs; dummy discs made of clear polycarbonate with no recording surface are often packed on the ends of the stack to avoid scratches from contact with the hard plastic of the packages. Such packages have been designed to hold anywhere from ten up to 100 discs, and offer the user multiple options for packaging the finalized disc.

Due to the considerable expense of blue-laser media, blank Blu-ray discs and HD DVDs are not yet (as of early 2007) widely sold in cake boxes.

TDK and Memorex has begun selling some of its blank media in what it refers to as "Snap n' Save" cases, essentially polyethylene cases designed to hold up to ten discs in a package; TDK claims a tighter seal and more protection for the contained media.

Finally, some bulk packages of blank media forego a permanent container completely, instead using a simple blister pack for small numbers of media, or bundling large numbers of discs in shrink wrap to reduce waste.

[edit] Unique cases

• A "Steelbook Case" is similar in shape to the keep case, but its material is metal. Such as Platoon, Fight Club, The Day After Tomorrow, The Dark Knight, DVD packages fall under it.^[4][5][6][7]
• A special edition case for the 1994 The Flintstones movie soundtrack was in the shape of a stone that could be opened to reveal the CD inside.
• The Simpsons Movie soundtrack had a deluxe packaging version available, which contained a donut-shaped case that held the CD. This donut case was inside a thick white box.
• Most versions of the Nine Inch Nails album Broken were released in digipak in which another panel was placed over the CD so that the consumer could fold it down to reveal the disc.
• Some keep cases, such as the special edition of Total Recall are externally lined with aluminium.
• The original release of the Pet Shop Boys 1993 album Very was packaged in an orange jewel case with raised bumps (sometimes unofficially described as the Lego case), designed by Daniel Weil of Pentagram in London. The bonus CD, Very Relentless was similarly unique, with the two CDs housed in card sleeves (Very in orange and Relentless in pink) with both of these housed in a translucent rubber case with raised bumps.
• Another uniquely designed CD case was for a CD released in the UK called "The Apple EP", which contained four tracks, each performed by artists signed to Apple Records. The case, which was made of three pieces of cardboard, was shaped like an apple, and was held together by a plastic rivet. This allowed each of the three pieces to fan out and rotate. The CD itself was housed in the centre of the second piece of cardboard.
• British band Spiritualized became famous for their unique CD packaging. Their 1997 album Ladies and Gentlemen We Are Floating in Space came in a pharmaceutical-style blister pack, while its follow-up, Let It Come Down, was distributed in a moulded plastic case featuring a concave relief of the lead singer's girlfriend.
• The Tri-Slim CD Jewel Case is another one-of-a-kind type of case. This case employs a standard size double CD jewel case and a precision card. The card is slipped into the front side of the case (where the booklet normally goes) and holds the 3rd disc in place. Many feel the Tri-Slim CD Jewel Case is preferable triple slim case to the traditional type because it does not obstruct the rear trayliner card.
• One-piece polyethylene cases of various shapes are sometimes used for disc storage, though these tend to lack space for labels and booklets and are not commonly used for commercial releases.
• The disc of Grand Theft Auto: San Andreas PC version was housed inside the hard cover manual on a rubber hub.
• The Delirious? album Live & In The Can was packaged in a cylindrical metal container.
• Death metal band Nile released 1000 copies of their album Ithyphallic in pyramid shaped packaging.
• Alice in Chains' 1995 self-titled album was first released with a limited number of CDs in a purple and green jewel case.
• Progressive Death metal band Opeth released the Special Edition for their 2008 album Watershed in a Jewel Case-sized packaging which looks like and opens up like a letter. They also released limited editions of Morningrise, Orchid and My Arms Your Hearse in a CD-sized aluminum tin with embossed Opeth logo on the lid, and the CD was sitting on a thin foam disk and was packaged with an Opeth logo sticker. The track listing was stuck to the bottom of the tin.
• German punk band Die Ärzte have several releases with special packaging. Up to 1994, jewel cases were used. Planet Punk and Le Frisur were released in a cardboard packaging, similar to digipak. Runter mit den Spendierhosen, Unsichtbarer! was released in a plush pocket. Geräusch and Devil used another type of cardboard packaging. Bäst of was released in a metal box. The packaging of Jazz ist anders is made to resemble a pizza box.
• The CD case for the limited edition of the 1995 techno compilation CD Dance Opera 4 consisted of two pieces of acrylic plastic that screwed into one another holding the three discs (two audio discs and one disc with the contents printed on either side).^[8]
• The most recent editions of The Residents' albums (specifically The Third Reich 'n Roll, Duck Stab, Eskimo, The Commercial Album, and Mark of the Mole) were released in hardback book cases, with a paper slipcover inside, housing the disk.

[edit] References

1. ^ http://www.packagingnews.co.uk/news/870477/Wewow-launches-WowWallet/
2. ^ http://oto-online.com/index.php?option=com_content&task=view&id=1462&Itemid=49
3. ^ http://www.packagingnews.co.uk/news/788809/Wewow-launches-one-piece-board-CD-pack/
4. ^ "Platoon (Collector's Edition Steelbook)". Amazon.com. http://www.amazon.com/Platoon-Collectors-Steelbook-Charlie-Sheen/dp/B000OPOAMK/ref=sr_1_27?ie=UTF8&s=dvd&qid=1246272029&sr=1-27. Retrieved on 2009-06-29. 
5. ^ "Fight Club (Collector's Edition Steelbook)". Amazon.com. http://www.amazon.com/Fight-Club-Collectors-Steelbook-Brad/dp/B000O76TA4/ref=sr_1_18?ie=UTF8&s=dvd&qid=1246271944&sr=1-18. Retrieved on 2009-06-29. 
6. ^ "The Day After Tomorrow (Collector's Edition Steelbook)". Amazon.com. http://www.amazon.com/Day-After-Tomorrow-Collectors-Steelbook/dp/B000O76T9U/ref=sr_1_53?ie=UTF8&s=dvd&qid=1246272214&sr=1-53. Retrieved on 2009-06-29. 
7. ^ "The Dark Knight (Two-Disc Special Edition + Digital Copy with Exclusive Steelbook Packaging)". Amazon.com. http://www.amazon.com/Exclusive-Steelbook-Packaging-Christian-Gyllenhaal/dp/B001NA4CMI/ref=sr_1_36?ie=UTF8&s=dvd&qid=1246272029&sr=1-36. Retrieved on 2009-06-29. 
8. ^ [1]

[edit] See also

• Video game packaging

[edit] External links

Wikimedia Commons has media related to: CD and DVD Packaging

• Andreas Lenz's DVD - Case Types page A good general guide.
• DVDLog.de DVD-Caseguide—primarily concerned with types of keep case hubs.
• Online CD/DVD Inserts creator.