|This article needs additional citations for verification. (April 2010)|
The Official Logo of the Jewelpet Franchise in Japan
|Novels||Jewelpet: The Fuss in the Jewel Festival!? (2012)|
|Films and television|
|Films||Jewelpet the Movie: Sweets Dance Princess (2012)|
|Television series||Jewelpet (2009)
Jewelpet Twinkle☆ (2010)
Jewelpet Sunshine (2011)
Jewelpet Kira☆Deco (2012)
Jewelpet Happiness (2013)
|Soundtracks||Jewelpet: Happy Music (2010)
Jewelpet Twinkle☆: Happy Happy Music (2010)
Jewelpet: Kirapika☆Song (2010)
Jewelpet Sunshine: Happyx3 Music (2011)
Jewelpet The Movie: Sweets Dance Princess Soundtrack (2012)
|Original music||See List of Jewelpet soundtracks|
|Toys||Various (including plushes)|
|Original artwork by||Yuko Yamaguchi|
|Slogan||"Eyes of Jewel that Shine, glittering with Luck and Good Fortune"|
Jewelpet (ジュエルペット Juerupetto ) is a Japanese media franchise and toy line created in 2008 as a joint venture between Sanrio and Sega Sammy Holdings, illustrated by the third character designer of Hello Kitty, Yuko Yamaguchi. The franchise was originally launched on January 15, 2008, focusing on animals named after jewels, birthstones and minerals, who can use magic using their eyes.
Due to the success of the franchise, Sanrio and Sega Sammy Holdings expanded the Jewelpet franchise overseas, but it is unknown if the expansion plan will ever include the United States. The franchise is currently being licensed by Giochi Preziosi for its European release.
One day in an antique shop, there is a magical Jewel Box which is sitting there for centuries and shines in very bright colors. A strange girl accidentally encountered the box and opened it, causing a strange light to shine and the girl sucked inside. The next thing she knew, she is now in a strange new world that shines like jewels. It was written in the signs as Jewel Land and the girl is amazed, everything shines in bright colors and decorated in all kinds of jewels. At the center of the town spots a strange tower, also decorated with magical jewels. The girls decided to go to the tower and went inside.
The girl was greeted by a princess and is happy to see the girl as she offers her a jewel apple. The girl accepts the gift and the jewel in the girl's hand glows, magically transforming into an animal-like creature. The Princess said the creature the girl has is called a Jewelpet, and each of them live in Jewel Land. However, she also told her the crisis that Jewel Land is facing as the magic in the world is starting to vanish. She told the girl that she must raise that Jewelpet she had into a full pledged magician.
Jewel Land is the name of the world where all Jewelpets live. Each Jewelpet differs from their magical Jewel Eyes and depends on the Human Partner that awakens them and use magic whenever they needed to. They all study magic along with their partners in a special school in Jewel Land for them to become master magicians and both the pets and their partners must endure a lot of hardships and even trouble. With each care the human partners give to the Jewelpet, the pets loves them back in return.
For a Jewelpet to become a Full Pledged Magician, it must go through a lot of rigorous training and studying along with their human partners to prevent the crisis in Jewel Land. If the Jewelpet becomes a Full Pledged Magician, they'll be rewarded with a magical Jewel Cloak, as a symbol of mastery over its magic.
The Jewelpet franchise first debuted on January 15, 2008 as the first collaborative project between Sanrio and Sega Sammy Holdings. The franchise originally started off with 33 characters and each of them were best sellers during the summer of that year with each of the toys having internet connectivity capabilities using special passwords. As the series entered its first year in 2009, its first anime series was aired.
In February 2010, 600 kinds of merchandise of the series were all made with over 25 licensed companies for its overseas and domestic expansion. On March 11, 2010, the 34th Jewelpet, Labra, officially debuted in the character series. The characters made their official debut as meetable characters in Sanrio Puroland with their first two musicals: Throbbing Jewelpet! Magical☆March (ジュエルペットのどきどき!マジカル☆マーチ Juerupetto no dokidoki! Majikaru ☆ māchi ) and Jewelpet and Cinnamon's Future Revolution! (ジュエルペットとシナモンのみらいレボリューション! Juerupetto to shinamon nomi rai reboryūshon! ). In addition, after the characters debuted in Puroland, visitors increased by 17% during the fourth quarter of 2010.
In December 2010, three new Jewelpets officially debuted in the series: Angela, Charlotte and Jasper. Charlotte and Jasper were both winners of a Jewelpet Design Contest that was held during the airing of Jewelpet Twinkle. In 2011, the Webgurumi website was closed down and was replaced by a new website: Jewel Land Online. In December of that same year, The character Sakuran made its official debut in the series alongside 11 new characters in the new subline of the series called Sweetspets. Sakuran herself is also a winner of the new character design contest that was held during the airing of Jewelpet Sunshine.
On March 31, 2012, two new male Jewelpets debuted in the series: Coal and Granite. Jewel Land Online ended its service in that date as well. In June 2012, the Puroland Musical Jewelpet Kira☆Deco! Musical (ジュエルペット きら☆デコッ!ミュージカル Juerupetto kira ☆ deko! Myūjikaru ) debuted in conjunction with the fourth anime series. In August 2012, its first official theatrical movie was released in Japanese cinemas with the introduction of the 13th Sweetspet, Gumimin.
In the January 2013 Issue of Pucchigumi magazine, the 40th Jewelpet in the franchise, Rossa was officially revealed.
Sega Toys collaborated with Sanrio to release a line of plush toys featuring the characters from the series which were released on January 15, 2008. Each plush Jewelpet contains a password to access the Web-Gurumi website, a special site in which the customer "adopts" this pet in the virtual world. If the user doesn't have the password, the user may not get access to the website. Accounts expire within one year, unless another Jewelpet toy is bought, and that animal is added to the user account. With the expansion of the series, toy replicas of the Jewel Stick, Jewel Charms, Jewel Pocketbook and Jewel Pods from the anime series were made as well.
As with other Sanrio character franchises such as Hello Kitty, My Melody, Sugarbunnies and Cinnamoroll, Jewelpet merchandise mostly consists of stationery, school supplies, bags, raincoats, umbrellas, bento boxes and even toys. Each of the merchandise released were all sponsored by Sanrio, Sega and Bandai, along other companies as well. The popularity of the series then expanded overseas in Hong Kong, South Korea and Europe.
A Trading Card Game spinoff was also released by Bushiroad, the creators of the Weiß Schwarz, Alice X Cross and Cardfight!! Vanguard Trading Card Games. Both the starter set and booster packs were released on July 30, 2009.
An anime adaptation of the series was produced by Studio Comet and premiered on April 5, 2009 on TV Osaka and TV Tokyo, replacing Onegai My Melody Kirara★ in its initial timeslot. The series also recently aired in Taiwan on YOYO TV, and premiered as part the Boing programming block on the Telecinco television network in Spain in April 2010. In February 2011 the series aired in Italy on Italia 1. A second series, titled Jewelpet Twinkle☆ (ジュエルペット てぃんくる☆ Juerupetto Tinkuru☆ ) began airing on TV Tokyo on April 3, 2010 and concluded its broadcast on April 2, 2011. A third series titled Jewelpet Sunshine (ジュエルペット サンシャイン Juerupetto Sanshain ) premiered in April 9, 2011. A fourth series titled Jewelpet Kira☆Deco! (ジュエルペット きら☆デコッ！ Juerupetto Kira☆deko! ) was released on April 7, 2012 and ended in March 30, 2013. A fifth series titled Jewelpet Happiness (ジュエルペット ハッピネス Juerupetto happinesu ) was first revealed on the March Issue of Pucchigumi and premiered on April 6, 2013.
The character designs of the Jewelpets and the human characters were handled by Tomoko Miyakawa of Onegai My Melody fame in the first and fourth series. Yukiko Ibe, character designer of Nanatsuiro Drops handles the human character designs for the second series while Mariko Fujita, character designer of Galaxy Angel handles the human character designs for the third series.
A feature length movie titled Jewelpet the Movie: Sweets Dance Princess (映画ジュエルペット スウィーツダンスプリンセス Eiga Juerupetto: Suwītsu Dansu Purinsesu ), which was directed by Hiroaki Sakurai (Director of Daa! Daa! Daa! and Cromartie High School) and produced by Studio Comet and Toho, was released on August 11, 2012.
Official Storybooks and Reference Books were also issued by Shogakukan during the series's release each year. Two manga spinoffs were also created, and each were published during the airing of the anime series. The first one was serialized in the Shōjo Magazine Pucchigumi with illustrations by Mako Morie in 2009. The first series ended in the same year. On December 28, 2009, a second manga was then serialized in the Shōjo Magazine Ciao with illustrations and story by Sayuri Tatsuyama under Sanrio and Sega Toys' permission. The manga ran from February 2010 to September 2010.
An official light novel titled Jewelpet: The Fuss in the Jewel Festival!? (ジュエルペット: ジュエルフェスティバルはおおさわぎ!? Juerupetto: Juerufesutibaru wa ōsawagi!? ) was released as part of Kadokawa's Tsubasa Bunko Children's Light Novels on May 15, 2012, written by Hiroko Kanasugi and illustrated by POP. It introduces an exclusive character to the story, a Jewelpet named Lolip (ロリップ Rorippu ) and the story revolves around her experiences and bond with Ruby and her friends while setting up the Jewel Festival in Jewel Land.
An official guide book to commemorate the third series was also published by Yousensha, titled Jewelpet Sunshine FANBOOK (ジュエルペット サンシャインFANBOOK Juerupetto Sanshain FANBOOK ). The book is part of the Otoma Anime Collection books and contains character profiles, a story outline, an introduction to the world of Jewelpet, a listing of songs used in the series and interviews from both the cast and staff members of the series. The book was published on June 2, 2012.
Several musicals were held in Sanrio Puroland and Sanrio Harmonyland, featuring the seven main Jewelpets, Ruby, Sapphie, Garnet, Labra, Angela, Charlotte, Jasper and Rossa. Some of the musicals also feature other Sanrio characters. A musical based on the Kira Deco arc of the anime premiered in Japan in June 2012.
Jewelpet ranked 3rd place in the Bandai Child Questionnaire in June 2010, due to its popularity with children aged 6 to 8 years old and older females alike. Anime wise, The first Jewelpet anime ranked 7th in the Kanto Video Research, from December 27, 2009 to January 3, 2010 after airing Episodes 39 and 40.
The Character franchise is also one of the top 15 highly voted Sanrio Character Franchise in the 26th Sanrio Character Ranking in 2011, ranking into 14th place. In 2012, it became the 6th highly voted Character Franchise in the 27th Sanrio Character Ranking.
In the press release by Sega Toys in October 1, 2012, the Jewel Pod Diamond sold about 160,000 units in less than two months since its release and topped the charts as the most sold girl's toy in Japan. The company will have the target sales of 400,000 in the end of the year and will have a combined total of 700,000 units sold on all three Jewel Pods.
- "Jewelpet". Sanrio. Retrieved 2009-07-17.
- "（株）セガトイズ （株）サンリオが共同開発 新キャラクター 『ジュエルペット』誕生 〜かわいい動物をモチーフにした33種類の"魔法使いのペットたち"〜". Sanrio. Retrieved 2013-01-03.
- "The official Story of the Jewelpet Franchise (Japanese)". Sanrio. Retrieved 2012-10-03.
- Pucchigumi Magazine, January 2013 issue, Shogakukan.
- (Japanese) "Bushiroad's Official Jewelpet TCG Site". Bushiroad. Retrieved 2012-10-03.
- "'Boing' incorpora tres series nuevas: 'Geronimo Stilton', 'Las Supernenas Z' y 'Jewelpet'" (in Spanish). Telecinco. 2010-03-31. Retrieved 2010-04-23.
- "Jewelpet Magical Girl Anime Gets 4th TV Show, 1st Film (Updated)". Anime News Network. Retrieved 2012-10-03.
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- "Jewelpet Magical Girl Anime Gets 5th TV Show in April". Anime News Network. Retrieved 2013-02-16.
- "映画ジュエルペット スウィーツダンスプリンセス" (in Japanese). Walkerplus. Retrieved October 19, 2013.
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- "発売から2か月で16万個突破 !! ジュエルポッド ダイアモンド（ピンク・パープル・ブルー）". Sega Toys. 2012-10-01. Retrieved 2012-10-03.
- Strawberry News: Jewelpet Special (September 10, 2008 Issue), Sanrio.
- Strawberry News: Jewelpet Special (March 10, 2010 Issue), Sanrio.
- Jewelpet: Secret Glittering Encyclopedia (2009), Sanrio. ISBN 978-4387090847
- Ueda Michi and Jewelpet Production Committee, Shogakukan TV Picture Book: Jewelpet 33 Character Array (2009), Shogakukan. ISBN 978-4091158338
- Jewelpet Production Committee, Super TV Encyclopedia: Jewelpet Character Dictionary (2009), Shogakukan. ISBN 978-4097510406
- Jewelpet Production Committee, Super TV Encyclopedia: Jewelpet Private Dictionary (2009), Shogakukan. ISBN 978-4097510369
- Otona Anime Collection: Jewelpet Sunshine Fan Book (June 2012), Yosensha. ISBN 978-4862489562
- Jewelpet: The Fuss in the Jewel Festival!? (May 15, 2012), Kadokawa Shoten. ISBN 978-4046312372
- (Japanese) Sega's Official Website
- (Japanese) Sanrio's official Jewelpet Website
- Official UK Website