Ali began her modelling career in 1991 at the age of nineteen after being discovered while working at a beauty parlor. She modelled for a Wrangler Jeans commercial and walked the ramp at Wrangler's fashion shows. She was then approached by members of Lollywood, the Pakistani film industry.[when?] She was introduced to producerSajjad Gul in Islamabad, and he signed her to play a role in Deewane Tere Pyar Ke. Following the success of the film, Ali acted in several movies that consolidated her position as a Lollywood actor, while she continued to travel between Lahore and Karachi for modelling assignments.