Jibba Jabber

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A blue haired Jibba Jabber doll.

Jibba Jabber was a doll made by the toy company Ertl in the mid-1990s. The dolls came with various hair colors including red, blue, pink and green. The female version of the doll (called Ms. Jibba Jabber) had a pink body with pink nose and the male version had a black body with yellow nose. The distinguishing property of the Jibba Jabber was the distinct 'choking' or 'strangling' sound (resembling a groan tube) made by the wobbling head when shaken. When Ertl was told about Shaken Baby Syndrome, the company responded, as reported by the US Advisory Board on Child Abuse and Neglect, by "plac[ing] an insert in Jibba Jabber packaging explaining that while Jibba Jabber is for fun, a lethal form of child abuse involves the shaking of babies. The pamphlet lists seven ways to react positively to a child rather than resorting to violence."[1]

The toy was recommended as an adult stress reliever and gift for corporate executives.[2][3]


  1. ^ US Advisory Board on Child Abuse and Neglect (1995). A Nation's Shame: Fatal Child Abuse and Neglect in the United States (PDF). Washington, DC: Department of Health and Human Services. pp. 135–36. 
  2. ^ [1] Dec 15, 1995 USA Today
  3. ^ Toys tame executive stress Ellen Neuborne page 4B Money section November 17, 1994 USA Today