Many of the ideas contained in this and the outcomes of putting such concepts into practice have been documented by journalist Jon Ronson in his book The Men Who Stare at Goats. According to Ronson's book, Channon spent time in the 1970s with many of the people in California credited with starting the human potential movement — such as the Esalen Institute — and in 1979 wrote an operations manual for a First Earth Battalion. At a subsequent briefing at Fort Knox, Kentucky, Channon presented his concepts to "commanders", who (he claims) immediately made him the first commander of the First Earth Battalion.
In 1990, Channon was featured in Fortune magazine as the business world's first corporate shaman. He was featured in Omni and other magazine/websites as the founder of the Army’s First Earth Battalion.
In a 2004 interview with journalist Jon Ronson, Channon states that he is still consulted by "top brass" ("like the Chief of Staff of the Army") and is still officially the commander of the First Earth Battalion.
In popular culture
Channon was named to the Advisory Board of the Veterans' Holistic Healthcare Foundation of America.
- Channon, Jim (November 2, 2009). "Jim Channon". The Guardian (London).
- Jon Ronson, Men Who Stare at Goats, 2004
- "http://money.cnn.com/magazines/fortune/fortune_archive/1990/10/08/74155/index.htm". CNN. October 8, 1990.
- Rose, Frank (October 8, 1990). "http://money.cnn.com/magazines/fortune/fortune_archive/1990/10/08/74156/index.htm". CNN.
- Jon Ronson's Crazy Rulers of the World, Part I (2004)
- "Advisory Board". Veterans Holistic Healthcare Foundation of America. Retrieved November 27, 2012.
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