James R. "Jim" Lites (born 1953 in Pentwater, Michigan) is an American sports executive who currently serves as President of the Dallas Stars of the NHL. He was formerly the president of Hicks Sports Marketing Group, and president of the Texas Rangers of Major League Baseball, all of which are holdings of Tom Hicks. Lites was briefly President and COO of the Phoenix Coyotes from March through December 2002.
Hicks Sports Marketing Group
The Dallas Stars had a mediocre start to the 2007–2008 NHL season, initially going 7–7–3. On November 13, 2007, after a meltdown by the team in Los Angeles (losing 6–5 in OT after leading 4–0 with 7 minutes remaining in the game), Lites dismissed General Manager Doug Armstrong, and replaced them with the tandem of Brett Hull and Les Jackson.
The next day, team owner and chairman Tom Hicks reassigned Lites to head Hicks Sports Marketing Group. Lites oversees the sponsorship and marketing of the Dallas Stars and did so for Texas Rangers, Liverpool Football Club and Mesquite Championship Rodeo until they were sold.
|Texas Rangers President