In 1951, Grass Valley, California restaurant owners Jim and Margaret Knudson visited a friend's house for dinner. They were served tacos, their first time eating this food, and having experience in the food service business, they thought that the taco was food everyone would love. Jim soon after started experimenting with the taco. In 1954, Jim was ready to market the taco, and turned a trailer into a mobile taco stand in Kings Beach, California, on the north shore of Lake Tahoe.
By 1955, Jim and Margaret had a new, larger trailer in South Lake Tahoe, California. In a few years, they had enough business to open a stand in Sacramento. At this time, they started licensing franchises in limited numbers. The first Jimboy's Taco shop opened in Sacramento in 1959.
In February 2014 Jimboy's super fan FattMerro released the 'Official Jimboy's Jingle' that has gained quite a bit of momentum throughout the product jingles community, and has become somewhat of a cult sensation.
Most of the items on their menu have a corn tortilla with cheese and meat, with Parmesan cheese sprinkled on the outside. Most meals come with Spanish rice and refried beans. Jimboy's also offers vegetarian items.
- Homecoming for taco titan
- Jimboy's Official Site
- Kings Sign Partnership With India-Based Company and Jimboy's Tacos