Joanne Yeoh

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Joanne Yeoh
Birth name Joanne Yeoh Pei Sze (杨佩丝)
Born (1977-04-28) April 28, 1977 (age 37)
Malaysia
Genres Classical
Occupation(s) Violinist
Instruments violin
Website www.joanneyeoh.com.my

Joanne Yeoh Pei Sze (Chinese: 杨佩丝; born 28 April 1977), is a Malaysian violinist and currently a lecturer in music at Universiti Putra Malaysia. Yeoh began playing piano at the age of four and violin at eight. Although classically trained, she also plays in contemporary settings including pop, dance and rap. She released her solo instrumental debut album "Pulse of the Metropolis" in August 2005.

Qualifications[edit]

Bachelor in Music (First Class Honours) with double major in violin and piano from Middlesex University in 1998.

Masters in Music Performance specialising in violin from the University of Leeds in 1999.

PhD with a focus on music and consumer behaviour from Heriot-Watt University in 2009.

Music Festivals[edit]

Aberystwyth Music Festival 1998 in Wales, Edinburgh Summer Festival 1998 in Scotland, Aberdeen Music Festival 1998 in Scotland.

Asian Youth Orchestra for the year 2000, travelling to Vietnam, Japan, Australia, Korea and Hong Kong.

Concert tours[edit]

Jacky Cheung Music Odyssey Tour 2002/03 covering over 40 concerts around the world.

David Tao Soul Power Tour 2003.

Alan Tam Live in Genting 2008.

Awards[edit]

Honouree for The Outstanding Young Malaysian Award 2004 for Personal Improvement and Accomplishment Category

Martell’s Rising Personality Award 2008

Vice Chancellor Fellowship Award 2011 for Arts and Creativity Category

Marquis Who’s Who in the World 2012

Malaysia Book of Records 2012

Accomplishments[edit]

Launched debut album Pulse of the Metropolis in August 2005.

Fully accredited examiner for the esteemed Trinity Guildhall Music Examination, London.

Lecturer in the Music Department at Universiti Putra Malaysia.

Publications[edit]

Yeoh, J.P.S., and North, A.C. (2010). The Effect of Musical Fit on Consumers' Memory. Psychology of Music, 38(3), 368-378.

Yeoh, J.P.S., and North, A.C. (2010). The Effects of Musical Fit on Choice Between Two Competing Foods. Musicae Scientiae, 14(1), 165-180.

Yeoh, J.P.S. (2010). Musical Fit and Willingness to Pay for Utilitarian Products among University Students. Pertanika Journal of Social Sciences and Humanitites, 18(1), 1-10.

Yeoh, J.P.S., and North, A.C. (2010). The Effects of Musical Fit on Consumers' Ability to Freely Recall Related Products. Empirical Musicology Review, 5(1), 3-9.

Yeoh, J.P.S., and North, A.C. (2009). The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products. Empirical Musicology Review, 4(4), 130-133.

International Performances[edit]

1. Jacky Cheung’s Music Odyssey Tour 2002/03 – Touring Hong Kong, Malaysia, Singapore, Japan, China, Taiwan, Brunei, USA, UK & Canada 2003

2. David Tao’s Soul Power Tour 2003 – Touring Hong Kong, Malaysia, Singapore & Taiwan 2003

3. The Empire Brunei, AIA 21st Annual Agency Awards Night - 26 March 2004

4. The InterContinental Hong Kong, GM Holden Awards Night 2003 - 17 April 2004

5. China World Hotel Shangri-La Beijing, Commemorative Dinner: 30th Anniversary of the Establishment of Diplomatic Relations Between Malaysia & China with YAB Datuk Seri Abdullah Badawi - 29 May 2004

6. Three on The Bund Shanghai China, BMW Formula 1 Party - 25 September 2004

7. Jerudong Park Amphitheatre Brunei, Konsert Muhibah DiRaja - 5 August 2005

8. Shangri-La Hotel Singapore, Lloyd’s List Maritime Asia Awards - 29 September 2005

9. Shangri-La Hotel Shanghai China, Mercedes-Benz (China) Ltd Shanghai Eastern Star Automobile Trading Co Ltd’s Dinner - 16 October 2005

10. Stadium Merdeka Kuala Lumpur Malaysia, David Tao’s Love Can 2006 2006

11. Hong Kong International Trade & Exhibition Centre Kowloon Hong Kong, Roly Group Annual Dinner Party - 26 January 2007

12. Grand Hyatt Hotel Taipei Taiwan, CMI Group Annual Party - 6 February 2007

13. Grand Hyatt Hotel Hong Kong, Lei Shing Hong Group Annual Dinner 2006 - 10 February 2007

14. Malaysia & Singapore, Jacky Cheung Concert - The Year of Jacky Cheung 2007 2007

15. The Venetian Macao, Vodafon Legends Hong Kong 2008 - 28 February 2008

16. Genting Highlands Pahang, Alan Tam Live in Genting Malaysia 2008 - 22 & 23 August 2008

17. Takashimaya Singapore, Launch of Sembonia - 12 October 2008

18. Shangri-La Hotel Singapore, OSIM 30th Gala Dinner with guest of honour Mr Lee Yu Shyan Minister of State - 12 February 2010

19. Shangri-La Hotel Shanghai China, Lei Shing Hong Group 2010 F1 Shanghai Party - 18 April 2010

20. St. Regis Hotel Singapore, Tupperware Brands Winning Teams Gala Dinner 2010 - 20 April 2010

21. Hard Rock Hotel Singapore, Sanyo Asia Pacific Product Conference Gala Dinner - 22 April 2010

22. Resort World Sentosa Singapore, Official opening of Live Wire, Resorts World Sentosa - 26 June 2010

23. Marina Bay Sands Hotel Singapore, Intec-Asia Pacific Executive Forum 2010 - 29 November 2010

24. Marina Bay Sands Hotel Singapore, Fashion with a Heart Charity Dinner - 28 April 2011

25. The Grand Hyatt Hotel Bali Indonesia, ESPN Annual Distributors' Conference 2011 - 26 September 2011

26. Spark Club Phnom Penh Cambodia, Hennessy Artistry Concert - 2 December 2011

27. The Bench at Gulshan Dhaka Bangladesh, British American Tobacco Musical Evening with Ayubb Bacchu Bangladesh - 28 & 29 December 2011

28. Shangri-La Hotel Surabaya Indonesia, Launching of the Surabaya Suite - 18 & 19 January 2012

29. Gurgaon New Delhi India, Launching of Suzuki Maruti Desire - 1 February 2012

30. Sheraton Hotel Mumbai India, Launching of Suzuki Maruti Desire -1 February 2012

31. The Grand New Delhi India, Launch of Blackberry Curve 9220 - 18 April 2012

External links[edit]