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Joe Gold (born Sydney Gold, March 10, 1922 in Los Angeles, California, died - July 11, 2004 in Marina del Rey, California) was an American bodybuilder and businessman. He was the founder of Gold's Gym and World Gym. He has been credited with being the father of the bodybuilding and the fitness craze.
Joe Gold began his interest in bodybuilding at the age of 12, when he saw his sister-in-law's design for strengthening her arms. She had attached a filled bucket to each end of a broom handle and was using them as lifts. Joe and his brother, Robert Gold, got the idea for building their own equipment from scrap obtained from Roberts scrap yard. As a teenager he headed for Muscle Beach in Santa Monica.
As a professional bodybuilder, he auditioned for Mae West with a group of musclemen. West approved, "I'll take all of you." Joe Gold toured the country in her revue. He also appeared as an extra in two epic movies: The Ten Commandments and Around the World in 80 Days, both in 1956.
In 1965 Joe Gold opened the first Gold's Gym in Venice, California. It quickly became a landmark for local bodybuilders despite the dirty fixtures of its first incarnation. Joe Gold was known for the personal encouragement he gave trainers, although delivered in sarcastic jabs at their faults.
Among Joe Gold's many devotees was Arnold Schwarzenegger, who began working out at the gym in 1968 soon after arriving in the US. In a statement, the former Governor of California called Joe Gold "a trusted friend and father figure."
Joe Gold opened new gyms and designed the equipment for them. His innovations revolutionized the sport, enabling people to exercise more easily with machines. He sold the Gold's Gym chain in 1970. In 1977 he launched World Gym in Santa Monica (later in Marina del Rey), which he owned and operated until his death.
Gold died at age 82 in Marina del Rey.