Josevata Taliga "Joe" Rokocoko (pronounced [rokoˈðoko], born 6 June 1983) is a professional New Zealand rugby union player. Rokocoko is known for his speed and strength which has accounted for his prolific try strike rate. He is a specialist left-winger but has occasionally played on the right wing for the All Blacks.
Born 6 June 1983 in Nadi, Fiji, Rokocoko migrated to New Zealand with his family at the age of 5, settling in South Auckland and he attended James Cook High School. He later won a scholarship to Saint Kentigern College, where he was a member of the 2001 National Secondary Schools team. After an outstanding career with New Zealand international sides at the under-16, under-19, and under-21 level, he started playing Super 12 rugby.
Rokocoko played for the Blues in the 2003 Super 12 season. He made his first appearance for the All Blacks on 14 June 2003 against England. He had a high strike rate for the All Blacks, scoring 25 tries in his first 20 tests, and breaking the All Blacks single-season record for test tries previously shared by Jonah Lomu and Christian Cullen—his 17 test tries scored in 2003 equals the world record held by Daisuke Ohata of Japan. The International Rugby Players' Association named him new player of the year in 2003. His incredible speed has been seen many times throughout his career. On 19 June 2004, in the All Blacks' second 2004 test with England, Rokocoko shredded the England defence for three tries in a 36–12 All Blacks victory over the reigning Rugby World Cup champions.
Rokocoko returned to the All Blacks line-up for the 2005 Tri Nations Series, punctuating his comeback with a two-try effort in the All Blacks' pivotal home fixture against South Africa. By the end of the 2006 season he had scored 35 tries in 39 test matches – and in total scored 46 tries with the All Blacks in 68 tests, including 4 hat-tricks: against France (2003), Australia (2003), England (2004) and Romania (2007). He scored his first try since the 2007 Rugby World Cup against Italy in June 2009.