Target carried a special edition of Joe Thomas, New Man, including the songs "Triple Black Room", "I Will Again" and "Approach". These songs also appear on the UK edition of the album. The song "We Need to Roll", was set to feature Mario and Trey Songz. However, the pair did not appear on the standard edition of the album. Instead it was placed as a bonus track on the Japan edition of the album as a remix.
Upon release, Joe Thomas, New Man received generally mixed to positive reviews from music critics. Thomas Inskeep from Allmusic gave the album three stars out of five and wrote that "on his seventh album, R&B crooner Joe keeps doing what he's always done best: sings sexy, woman-centric midtempo jams. There are no dramatic change-ups here – much as the likes of Barry White, Teddy Pendergrass, and Keith Sweat before him, Joe's not even trying to cross over to any audience other than adult black women [...] The best thing about Joe Thomas, New Man is its consistency, which it's got in spades. Mark Edward Nero, writing for About.com, remarked that "And although his latest album is called Joe Thomas, New Man, this is for the most part the same singer whose music women have gone wild over for more than a decade. What's different though, is that Joe sounds rejuvenated on this album [...] To be honest, there's not a whole lot of new ground covered on the album, but Joe's the type of artist who doesn't need to reinvent himself to be or stay successful."
Joe Thomas, New Man debuted at number eight on the US Billboard 200 albums chart on the week of September 29, 2008. 54,000 copies were sold in the first week. In addition, it also charted on top of Billboard 's Independent Albums chart, while reaching the top three on the Top R&B/Hip Hop Albums chart. In its second week on the charts, sales increased, with 112,725 copies sold. The first single, "E.R. (Emergency Room)" was released on July 15, 2008 and the second single, "Why Just Be Friends" was released on July 30.