He was described in a New York Times profile as a leader in the mass market and digital transformation of fashion: "a chatty and approachable ambassador of fashion who has aggressively thrust himself in front of hoi polloi using Twitter, blogs, v-logs and — most visibly — television."
He was a recurring character as boss of the reality series The City.
Zee hosts All on the Line, a fashion series on the Sundance Channel. In each episode, Zee acts a business consultant to a designer who is struggling. He appeared on an episode of Ugly Betty as himself.
- "The Daily Celebrates Joe Zee's Birthday". Retrieved 06/09/11. Check date values in:
- Rubin, Nadine (9 September 2008). "The Celeb Whisperer". New York Post.
- Williams, Alex (16 March 2011). "Fashion's Ambassador: Joe Zee". The New York Times.
- Feiereisen, Sharon (2011-03-29). "Joe Zee is Back with New Reality TV Show". The Fashion Spot. Retrieved 2012-08-04.