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Joey Mead King (born September 12) is a television personality, fashion lifestyle host, runway coach & is the model mentor /co-judge on popular reality show, Asia's Next Top Model.
Mead was born in the Philippines from a Filipina mother, Josephine del Pilar Mead, and a biological father of Iranian descent. When she was 6, she and her mother settled Adelaide, Australia, with her Australian stepfather Leslie Bertram Mead. She was raised in Australia until she was 15. Already picking up Australian & American accent tones from living in Australia & Asia, Joey has adapted her talent of imitating accents in work, making her a popular live & voice talent. Able to switch from Filipino to British accents.
She was a video jockey for Channel [V] International in Hong Kong from 1996 to 2000. With over 30 Philippine magazine covers, she has done numerous TV commercials, Ad campaigns & magazine covers in Singapore, Malaysia, Thailand, Japan & Indonesia. She has lived & worked in New York as a Ford model & is currently with Ford Los Angeles & San Francisco.
Joey Mead King was the first Philippine model to lead in a Head & shoulders shampoo commercial, and a Lexus car commercial both aired in the United States and Canada.
In 2008, a photo of Mead wearing the Philippine flag as a body suit in a magazine cover caused an uproar in local media. In defense, Mead said:
Yes, I wore a representation of the Philippine flag on a magazine cover. This image for me is something that is inspiring, the same way sports brands have produced their Philippine flag-inspired track sports jackets and limited edition shoes. It is the same logic why people put Philippine flag or map tattoos on their bodies...
When you’ve done as many magazine covers as I have, you’d want to do something that meant more to you — this means a lot to me, it represents my work, and I’m not embarrassed about the female form. I wanted to make a statement. I wanted to be part of something that breaks the “rules” and provoke people to think and feel...
Of her work, Mead has said, "I’m a proud female Filipina, and I want women to feel the same way."