Jofa

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This article is about the maker of sporting equipment. For JOFA, see Jewish Orthodox Feminist Alliance.
Wayne Gretzky wearing a Jofa VM helmet

Jofa, originally short for Jonssons Fabriker (Jonsson's Factories) is a maker of sporting equipment for sports such as ice hockey, bandy, and horseback riding, based in Malung, Sweden.[1]

History[edit]

Niss-Oskar Jonsson founded Jofa in 1926.[1] It can be considered an offspring of the hide industry in Malung; the company's first products were made out of leftovers from the hide industry, and the first factory was located in an old tannery.

During World War II Jofa grew because of large orders on tents and uniforms from the Swedish military.

Jofa was a subsidiary of Volvo 1973-1985 and in 1989 the company was bought by Karhu Canada Inc.[1] Since 2004, Jofa is a part of Reebok.

Hockey[edit]

The first step towards their most successful product was taken in 1963, when they started making hockey helmets. They have also manufactured other ice hockey equipment, such as ice skates and hockey sticks. Known NHL players using Jofa helmets include such stars as Wayne Gretzky, Jaromír Jágr, Mario Lemieux, Marty McSorley, Claude Lemieux, Mats Sundin, Mats Näslund, Peter Forsberg and Teemu Selänne.

Reebok has phased out the use of the Jofa brand on its hockey equipment, in favour of its core CCM and Rbk brands. The Rbk brand, has subsequently been changed to Reebok Hockey.[2]

Despite not producing hockey equipment since the 2004 Reebok buyout, Teemu Selänne was the only player in the NHL that continued to wear a Jofa helmet: a Jofa 366 with the Jofa logo blacked-out due to an expired licensing agreement with the NHL. Subsequent to Selänne's retirement after the Ducks' elimination in the 2014 Stanley Cup playoffs, there are no longer any NHL players that wear a Jofa helmet.

Death[edit]

Niss-Oskar Jonsson, the founder of Jofa, died in 2002 at the age of 92 years.

References[edit]

  1. ^ a b c Nationalencyklopedin (in Swedish). Höganäs: Bokförlaget Bra Böcker AB. 1993. p. 141. 
  2. ^ ReebokHockey.com

External links[edit]