John A. Schneider
He was born in Chicago, Illinois. After serving in the United States Naval Reserve in World War II, he graduated from the University of Notre Dame in 1948. Schneider told The New York Times upon taking the job "I'm 38 now, but I'll be 55 next week" on the suddenness of the promotion, Schneider having no experience at the network level.
He joined CBS in Chicago in 1950 and was working in national advertising sales when the network in 1958 bought WCAU-TV in Philadelphia, Pennsylvania. Schneider was named general manager of the station, serving until October 1964, when he was named general manager of WCBS-TV in New York City, the network's flagship owned-and-operated station.
Schneider became the original president of Warner-Amex Satellite Entertainment Company in 1979. A joint venture of Warner Communications' Warner Cable and American Express, WASEC was established to provide programming for the rapidly expanding landscape of cable television, and was rewarded with national versions of QUBE's movie and children's networks, The Movie Channel and Nickelodeon. By 1981, Schneider oversaw the launch of one of the world's most influential television networks, MTV: Music Television.
Schneider left WASEC in 1984, shortly before MTV Networks became a public company.
- Val Adams. "C.B.S. Ousts Aubrey as TV President: Unexplained Move Stuns Industry–Posts Goes to John A. Schneider". The New York Times. March 1, 1965. 1.