||This article needs additional citations for verification. (April 2013)|
|Traded as||NYSE: DE
S&P 500 Component
|Headquarters||Moline, Illinois, United States|
|Key people||Samuel R. Allen
(Chairman and CEO)
|Products||Agriculture, Construction, Forestry, Consumer & Commercial equipment, Diesel engines|
|Revenue||US$ 26.005 billion (2010)|
|Operating income||US$ 3.025 billion (2010)|
|Net income||US$ 3.874 billion (2010)|
|Total assets||US$ 43.267 billion (2010)|
|Total equity||US$ 6.303 billion (2010)|
Deere & Company, most commonly known by its name John Deere, is an American corporation based in Moline, Illinois, and one of the largest manufacturers of agricultural machinery in the world. In 2012, it was listed as 97th in the Fortune 500 America's ranking and 190th in the Fortune 500 Global ranking. Deere and Company agricultural products, sold under the John Deere name, include tractors, combine harvesters, cotton harvesters, balers, planters/seeders, sprayers, and UTVs. The company is also a manufacturer of construction equipment and forestry equipment, as well as a supplier of diesel engines and drivetrains (axles, transmissions, gearboxes) used in heavy equipment. Additionally, John Deere manufactures equipment used in lawn, grounds, and turf care, such as walk-behind lawn mowers, zero-turn lawn mowers, lawn tractors, and snowthrowers. To support the core businesses, John Deere also provides financial services and other related activities.
The company's slogan is "Nothing Runs Like a Deere" and has a picture of a leaping deer as a logo, a word play pun on "nothing runs like a deer". Carl Westby coined the phrase "Nothing Runs Like a Deere" for a marketing campaign to sell snowmobiles. The company's products are also identifiable by its distinctive shade of green paint, usually augmented by yellow trim.
John Deere manufactures a wide range of products, with several models of each in many cases.
Agricultural products include, amongst others, tractors, combine harvesters, cotton harvesters, balers, planters/seeders, sillage machines, and sprayers.
Horse drawn manure spreader
The company is also a leading manufacturer of heavy equipment.
The company is also a manufacturer of consumer and commercial equipment (used in lawn, grounds, and turf care, such as lawn mowers, and snow throwers), as well as a supplier of diesel engines and powertrains (axles, transmissions, etc.) used especially in heavy equipment. Other mentionable products were/are snowmobiles, all-terrain vehicles, and StarFire (a wide-area differential GPS).
Major North American factories include:
- Waterloo Works (foundry, engines, large agricultural tractors, drive trains, service parts, product engineering center) Waterloo, Iowa
- Harvester Works (large combine harvesters) East Moline, Illinois
- Cylinder Division (hydraulic cylinders) Moline, Illinois
- Seeding Group (planting equipment) Moline, Illinois and Valley City, North Dakota
- Davenport Works (wheel loaders, motor graders, articulated dump trucks, forestry equipment) Davenport, Iowa
- Dubuque Works (backhoes, crawlers, skid-steer loaders, forestry equipment) Dubuque, Iowa
- Des Moines Works (tillage equipment, cotton harvesters, sprayers) Ankeny, Iowa
- Ottumwa Works (hay and forage equipment) Ottumwa, Iowa
- Thibodaux Works (cane harvesting equipment, scrapers) Thibodaux, Louisiana
- Horicon Works (lawn & garden and turf care) Horicon, Wisconsin
- Augusta Works (small commercial and agricultural tractors) Augusta, Georgia
- Turf Care (Specialty golf equipment and commercial mowing) Fuquay Varina, North Carolina
- Industrias John Deere (agricultural tractors; construction equipment) (Saltillo, Mexico)
- Motores John Deere (Power Systems; 6- and 4-cylinder engines) Torreon, Mexico.
Other important factories:
- John Deere Usine Saran (Power Systems) Fleury-les-Aubrais, France
- John Deere Equipment Pvt Ltd (5000-series tractors) Pune, India
- John Deere Werke Mannheim (6000-series tractors) Mannheim, Germany
- John Deere Werke Zweibrücken (harvesting equipment) Zweibrücken, Germany
- John Deere Fabriek Horst (pulled & self-propelled agricultural sprayers) Horst, The Netherlands
- John Deere Forestry Oy (forwarders, wheeled harvesters) Joensuu, Finland
- John Deere Reman remanufacturing components for off-highway vehicles: facilities in Edmonton, Alberta, Canada (cylinders, axles, transmissions, pumps, hydraulic and powertrain components) and Springfield, Missouri, USA (engines, fuel systems, turbochargers).
- Sabo (consumer and commercial lawn equipment) Gummersbach, Germany
Subsidiaries and affiliates
- AGRIS Corporation (John Deere Agri Services)
- John Deere Ag Management Solutions (intelligent mobile equipment technologies) Urbandale, Iowa
- John Deere Capital Corporation
- John Deere Financial (John Deere Credit and Finance) Johnston, Iowa.
- John Deere Landscapes (landscaping plants, materials, and irrigation equipment)
- Kemper (row tolerant headers for forage harvesters and combines) Stadtlohn, Germany
- Waratah Forestry Attachments (forestry harvesting heads) Tokoroa, New Zealand
- NavCom Technology, Inc. (precision positioning systems, see also StarFire) Torrance, California
- John Deere Electronic Solutions (Ruggedized electronics) Fargo, North Dakota
- Ningbo Benye Tractor & Automobile Manufacture Co. Ltd. (low HP tractors) Ningbo, China
- Machinefinder (used equipment division and marketplace)
John Deere Renewables, LLC, a wind energy plant manufacturing arm which represented John Deere's extension into the renewable energy industry - under which it had successfully completed 36 projects in eight US states - was sold to Exelon Energy in August 2010.
- John Deere Classic is an American professional golf tournament sponsored by the company.
- While involved in NASCAR, John Deere sponsored the #23 & #97 for former driver Chad Little.
- VanderMey, Anne (February 25, 2013). "John Deere Plows Ahead". Fortune 167 (3): 19.
- "2010 Form 10-K, Deere & Company". United States Securities and Exchange Commission.
- History of the John Deere Trademark Trademarks
- John Deere Reman Homepage. Deere.com (2009-03-20). Retrieved on 2011-01-03.
- John Deere Credit is your source for equipment financing solutions - John Deere Credit, U.S.A. Deere.com. Retrieved on 2011-01-03.
- Deere Reaches Agreement for Sale of Wind Energy Business. Deere.com (2010-08-31). Retrieved on 2011-01-03.
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