In 1982, Howard was one of four competitors in the inaugural Race Across America RAAM, eventually finishing second.
In 1989, John Howard appeared in an instructional videotape produced by New & Unique Videos of San Diego, California, entitled "Ultimate Mountain Biking: Advanced Techniques & Winning Strategies" in which he demonstrated proper stretching and training techniques. In 1991 John Howard produced a video with New & Unique Videos partners Mark Schulze and Patty Mooney, entitled "John Howard's Lessons in Cycling." This instructional videotape featured Jeff Pierce, Marianne Berglund, Martin Graf, Paula Newby-Fraser and Sports Nutritionist Dr. Nick Martin. "Lessons in Cycling" earned a Bronze Telly and a Silver Medal at the International Film & TV Festival in New York.
John Howard instructs Paula Newby-Fraser, Encinitas, California, 1991