John Robbins (author)

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This article is about the author and plant-based diet advocate. For other uses, see John Robbins (disambiguation).
"Earthsave" redirects here. For the former Australian political party, see Earthsave (politics).
John Robbins
Born (1947-10-26) October 26, 1947 (age 67)
United States
Residence Santa Cruz, California
Nationality American
Alma mater University of California, Berkeley
Occupation Author
Known for Robbins at the Miami Book Fair International, 1991
Spouse(s) Deo (wife)
Children Ocean (son)

John Robbins (born October 26, 1947) is an American author, who popularized the links among nutrition, environmentalism, and animal rights.[1] He is the author of the 1987 Diet for a New America, an exposé on connections between diet, physical health, animal cruelty, and environmentalism.


Robbins is the son of Irma Robbins and Baskin-Robbins co-founder Irv Robbins. He graduated from the University of California, Berkeley, in 1969, and received a Master's Degree from Antioch College, in 1976. Rather than following the ice-cream parlor legacy of his father, he left the company to seek a simpler life. He and his wife Deo were married on March 10, 1967.[2]

In 1987 Diet for a New America was published. In the book he advocates a plant-based vegan diet. Additionally, he gives his views on the meat and dairy industries, world hunger and human health. A year later he founded EarthSave (see below).

In 2001, Robbins updates and reiterates his views on veganism for ethical, environmental and health reasons in the book The Food Revolution. The book includes information on organic food, genetically modified food, and factory farming.

He worked with PETA in 2002 to sue the California Milk Advisory Board over its 'happy cows' television advert.[3]

His 2006 book Healthy at 100, published by Random House, was printed on 100% post-consumer non-chlorine bleached paper, a first for a book from a major U.S. publisher.


In 1988, Robbins founded EarthSave, an international, non-profit organization. The organization was born out of the reader response to his Diet for a New America.[4]

The organization works to promote healthy, environmentally sound food choices, produce independence from the medical system and raise awareness of "the ecological destruction and cruelty linked to the production of food animals."

EarthSave's head office is in New York, USA, with local chapters throughout the United States and Canada. "Taste of Health" is their annual vegetarian food festival.

Earthsave Canada was established as a registered non-profit charity in British Columbia March 1990.[5]



See also[edit]


  1. ^ Burros, Marian (December 2, 1992). "Eating Well [Biography]", The New York Times, p. C4. Retrieved May 27, 2010.
  2. ^ Robbins, John (2001). The Food Revolution: How Your Diet Can Help Save Your Life and Our World. Conari Press. ISBN 1-57324-702-2. 
  3. ^ Sherman, Mark (December 13, 2002). "Activists Decry 'Happy Cows' Ads". LA Times. Retrieved 7 June 2014. 
  4. ^ EarthSave International
  5. ^ "About". EarthSave CA. Retrieved 7 June 2014. 
  6. ^ Responses to Healthy at 100 – Healthy at 100 ::: by John Robbins

External links[edit]