Joi is a Britishalternativedub/dance musicDJ team of Bangladeshi origin, originally composed of London brothers Farook and Haroon Shamsher. Haroon died at the turn of the century, and the remaining brother has continued Joi alone.
Joi were brothers Farook and Haroon Shamsher, born to a Bangladeshi father and an Indian mother their passion for music developed at a young age as their father was an musician, a flute player. Joi was formed, originally working under the banners ‘League Of Joi Bangla Youth Organisation’ and ‘Joi Bangla,’ a collective set up in 1983 to promote Bengali culture to kids in their local area East London. Fusing Asian influences with Western beats were fusing the sounds of traditional Bengali music with hip-hop and contemporary dance styles.
Catching the attention of Peter Gabriel, during a set at World of Music, Arts and Dance in 1996, Joi signed to his Real World label the following year, leading to the release of their debut album, “One And One Is One” in the UK in March 1999. Later that year, Haroon died unexpectedly of a heart-attack on 8 July 1999 at the age of 34.
In between working in the studio, Joi had been taking their sound system to clubs around London, as well as supporting Spiritualised on their '98 British tour. Their sound system helped promote their fusion ethic regardless of trends within the music industry. Over the years the duo worked with various other artists and DJs, including Asian Dub Foundation, Athletico, Mixmaster Morris, Plaid and Spring Heel Jack.