Joi Chua

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Joi Chua
Native name 蔡淳佳
Born (1978-08-03) August 3, 1978 (age 36)
Origin Singapore
Genres Pop, Folk
Occupations Singer, songwriter
Years active 1996–present
Labels Sony Music, Warner Music Singapore, Joi Music

Joi Chua or Joi Tsai (Chinese: 蔡淳佳; pinyin: Cài Chúnjiā, born August 3, 1978) is a Singaporean female singer originally signed under Play Music and now managed by her own label, Joi Music.

Joi was educated at Raffles Girls' Primary School, Clementi Town Secondary School, and Singapore Polytechnic majoring in Optometry.

She debuted in 1996 in Extraordinary Singers Course organized by Ocean Butterflies Production Company, switching to Play Music in 2004, which was later acquired by Warner Music and came under the wings of the global music label.

Joi picked up the merit award under the cultural achievement category of The Outstanding Young Person Award for 2006.

In addition to being a singing superstar, she is actively involved in social causes and was appointed the ambassador for the Singapore Speak Mandarin Campaign 2005 which involved her in concerts over 12 different primary and secondary schools to promote the campaign. She was later commissioned by MediaCorp to sing the Channel 8 NKF Drama Series theme song and the sub-theme song. She lent her voice for the Chinese theme song of ‘Uniquely You' for the Singapore Tourism Board and was also the agency's ambassador to promote Singapore as a choice destination to both locals and foreigners. Joi also contributes to the community service through her work in promoting the mandarin language and as an ambassador for World Visions and Mercy Relief.

Joi has been given the honor to perform in the prestigious National Day parade 2005 & 2008 and also to sold-out large scale music Craze Concert in 2005. She was also invited to sing at the CCTV mid-autumn celebrations in China in 2007 and 2008 and was invited to be the finale performer for Chingay Parade 2012, which was telecasted to more than a hundred million audience around the world.

Her name is a synonym of talent in the local music scene and continuously builds her singing career as one of Singapore's regional talent. Joi was the best selling local female singer of the year in 2005 as well as having one of her albums in the number four overall best selling album of the year in 2005. She was later nominated Best Female Vocalist in the industry's most prestigious Taiwan's Golden Melody Awards in 2008 for her album, Joi Blessed. Joi went on to win "Best Asia-Pacific Vocalist" in the "Original Chinese Music Awards" held in China in 2010.

Joi also started her own optical practice The Eyecare People in 2011. The store offers specialised eye care services and products in a lifestyle boutique retail in Holland Village, Singapore. To add on to her entrepreneurial profile, Joi started her own music label, Joi Music, that produced her latest EP, PERSPECTIVES in 2012. PERSPECTIVES won rave reviews locally and abroad, gaining more than 93 chart toppers and managed top 10 in more than 500 over radio stations in China alone.


  1. Joi Tsai, Joi 蔡淳佳, 2000 (Sony Taiwan)
  2. Sunrise, 日出, September 2004
  3. One Day, 有一天我会, August 2005
  4. Waiting For A Sunny Day, 等一个晴天, September 2006
  5. Blessed Joi, 慶幸擁有蔡淳佳, December 2007
  6. Back To Basics, 回到最初, September 2009
  7. The Gift of Time, 時間的禮盒, June 2010, The Best of Joi Chua Album
  8. PERSPECTIVES, 视界观, August 2012

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