Jokers' Masquerade

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Jokers' Masquerade
Industry Online Retail
Founded 2001
Headquarters Newbury, United Kingdom
Products Fancy dress
Slogan Think Fancy Dress - Think Costumes - Think Jokers' Masquerade
Website www.joke.co.uk

Jokers' Masquerade is a prominent online retailer selling fancy dress costumes and accessories.[1]

History[edit]

Founded in 2001,[2] the company was originally an online joke shop run by owners Mark and Sandra Lewis. Following the lack of availability of fancy dress in the local area, they decided to add fancy dress costumes to the site in an attempt to see if there was demand for online fancy dress.

Guinness World Records[edit]

Jokers' Masquerade currently hold two Guinness World Records. It attained both in association with The Swansea University Students' Union, based in Wales. In 2009 both worked together to break the world record for the largest gathering of Smurfs.[3] In 2011 they again joined forces to break the largest gathering of skeletons world record.[4]

Sponsorship[edit]

Jokers' Masquerade currently sponsor Newbury R.F.C., a rugby union club, also based in Newbury.[5]

Awards[edit]

  • Eurobest European Advertising Festival - In 2006, Bronze award for creative excellence[6]
  • Hitwise - In 2010, Jokers' Masquerade ranked #6 for most traffic in Shopping and Classifieds - Toys and Hobbies category[7]
  • Hitwise - In 2011, Jokers' Masquerade ranked #10 for most traffic in Shopping and Classifieds - Toys and Hobbies category[8]
  • eCommerce Awards - In October 2012, Jokers' Masquerade won the Best e-Retailer Delivery Award[9]
  • Hitwise - In 2012, Jokers' Masquerade ranked #9 for most traffic in Shopping and Classifieds - Toys and Hobbies category[10]

References[edit]

  1. ^ "Jokers' Masquerade". Jokers' Masquerade. 2006. Retrieved 2011-11-02. 
  2. ^ "Facebook". Retrieved 2011-11-02. 
  3. ^ "The Telegraph". 2009-06-09. Retrieved 2011-11-02. 
  4. ^ "Guinness World Records". 2009-10-11. Retrieved 2011-11-02. 
  5. ^ "Jokers' Masquerade". 2009-10-14. Retrieved 2011-11-02. 
  6. ^ "Matmi". Matmi. 2010. 
  7. ^ "Hitwise Top 10 Online Performance Award 2010". Hitwise UK. 2010. 
  8. ^ "Hitwise Top 10 Online Performance Award 2011". Hitwise UK. 2011. 
  9. ^ "eCommerce Awards". E-commerce Expo. 2012. 
  10. ^ "Hitwise Top 10 Online Performance Award 2012". Hitwise UK. 2012. 

External links[edit]