Jolidon is a Romanian lingerie and swim suit manufacturer, founded in 1993 in Cluj-Napoca. In 1993, an entrepreneur, Gabriel Cîrlig, identifies on the Romanian market an after '89 two types of products that are necessary, but briefly represented, the lingerie and the swimsuits. After 19 years of activity, Jolidon products are exported especially to the European Union but also to America and Asia.
In 2000, the company founded Jolidon Hungary KFT in Budapest, then in 2001 Jolidon Italia SRL in Milano. Later, it extended to France as Jolidon France SARL, first in Paris, then in Lyon. As of March 2008, Jolidon operates 103 stores, 65 in Romania, 35 in Italy, and 3 in Hungary. It also franchises 10 boutiques in France.