Jon Cohen (entrepreneur)
|Born||July 21, 1968|
|Occupation||Co-CEO of Cornerstone, Co-Founder The FADER Inc., Co-Founder FADER Label|
Jon Cohen is an American music, media and branding executive in New York City.
Jon Cohen graduated from Syracuse University’s Newhouse School of Communication in 1990 with a Bachelor’s degree in Television and Radio, Film and Marketing.
After graduation, Cohen joined EMI’s SBK label where he did marketing and promotion for Blur and Jesus Jones. He then went to work for Columbia-Sony where he worked with artists Jeff Buckley, Alice in Chains and Presidents of the United States.
In May 2012, he was honored by Syracuse University’s music and entertainment industry Bandier Program (founded by Sony/ATV Music Publishing Chairman/CEO Martin Bandier) for his wide-ranging contributions to the program.
In 1997, less than a year after Rob Stone founded Cornerstone - a New York City-based creative lifestyle marketing firm with offices in Los Angeles and London that is "charting a new direction for the music industry". Cohen left Columbia to join him as business-partner and co-CEO at Cornerstone. Cornerstone was recognized in 2007 for its integration of hip music names in corporate branding campaigns. Their work with clients like Converse, Microsoft, Nike, Xbox, Mountain Dew and Diageo has given Cornerstone a reputation as "the pioneer in the movement" of branding and music.
Cohen is a member of the board of directors for Sweetgreen, a farm-to-table salad chain, playing an integral role in the creation of the brand's popular Sweetlife Festival, an annual concert boasting a musical lineup of today’s hottest artists.
He also sits on the board for the Children’s Cancer Association’s music medicine program, MyMusicRx, a digital playground that delivers music medicine to critically ill kids and teens in the United States and Canada.
The FADER, Inc.
In 1998, Cohen co-founded The FADER, Inc. with Rob Stone. The FADER, Inc. publishes the award-winning magazine The FADER, which the New York Times has dubbed "the new music-and-fashion bible." With its 39th issue, the FADER made publishing history when it became the first full magazine to be available on iTunes. The magazine also produces FADER TV. In 2002, Cohen co-founded FADER Label with Rob Stone. Its roster includes Matt and Kim, Editors, Neon Indian, Bird Monster, Saul Williams and Yuna. In the spring of 2003, Stone and Cohen launched FADER Films, an artist-friendly production division that has released critically acclaimed motion pictures, including “Hooked: The Legend of Demetrius ‘Hook’ Mitchell” and “On The Outs.” With Stone, Cohen is one of the "veteran music marketers" behind The FADER Fort at South by Southwest, presenting "some of the most memorable events at South by Southwest, like Kanye West's appearance two years ago and breakout performances by M.I.A. and Amy Winehouse."
Successful campaigns under Cohen’s direction at Cornerstone include Nike’s “Better Than I’ve Ever Been”. Commissioned by the sportswear company to celebrate the 25th anniversary of Air Force One shoes, Cornerstone executive produced the song, secured Kanye West, Nas, KRS-One and Rakim to collaborate, and oversaw production with Rick Rubin. The track was nominated for the Grammy Award for "Best Rap Performance by a Duo or Group." My Drive Thru was a collaborative single by The Strokes lead vocalist Julian Casablancas, American singer-songwriter Santigold, and The Neptunes producer and N.E.R.D. member Pharrell Williams. The song was created for Converse's centennial and was released in June 2008. Among Cornerstone's music-related initiatives are Green Label Sound by Mountain Dew and Rubber Tracks, a recording studio managed by Converse  in Brooklyn, NY.
In late 2010, Pepsi's chief engagement officer hired Cornerstone to do the creative work on the brand's campaign, Pepsi MAX NFL Audible. TV spots aired during January 2011 NFL playoff games and online, featuring rappers Big Boi, Lupe Fiasco, B.o.B. and Talib Kweli. In 2012, Pepsi also retained Cornerstone for the NFL Pepsi Anthems campaign featuring Kelly Clarkson, Travie McCoy, Wiz Khalifa and Kid Rock.
In 1998, Cohen co-founded The FADER, Inc. With Rob Stone. The FADER, Inc. Publishes award-winning magazine The FADER, which the New, York, Times has dubbed the new music-and-fashion bible. With its 39th issue, the FADER made publishing history when it became the first full magazine to be available on I tunes. The magazine also produces FADER TV. In 2002, Cohen co-founded FADER Label with Rob Stone. Its roster includes Matt and Kim, Editors, Neon Indian, Bird Monster, Saul Williams and Yuna. In the Spring of 2003, Stone and Cohen launched FADER Films, an artist-friendly production division that has released acclaimed critically motion pictures, including “Hooked: The Legend of Demetrius ‘Hook’ Mitchell” and “On The Outs.” With Stone, Cohen is one of the "veteran music marketers"behind The FADER Fort at South by Southwest, presenting "some of the most memorable events at South by Southwest, like Kanye West's appearance two years ago and breakout performances by M.I.A. and Amy Winehouse."
- Jem Aswad (May 5, 2012). "L.A. Reid, Martin Bandier, Doug Morris, More Honor Jon Cohen at Syracuse University Event".
- "I'm with the Brand". Steve Marsh. Delta Sky Magazine: http://msp.imirus.com/Mpowered/book/vds11/i2/p62
- Fountain of Youth. January 3, 2007. New York Enterprise Report: http://www.nyreport.com/index.cfm?fuseaction=Feature.showFeature&FeatureID=406
- Cortney Harding (June 6, 2009). "Brand New Day: For Cornerstone Brands Are the New Record Labels and Corporations Are the New A&R Guys". Billboard.
- somd.com. "Sweetlife Festival Grows from Backyard Concert to Big Attraction for Music Fans".
- MyMusicRx.org. "MyMusicRx: Our Friends".
- Ben Ratliff (October 30, 2005). "Overcoming the Stereotype of Sexy and Sophisticated". New York Times.
- Fader Mag to Distribute Issues on iTunes. June 8, 2006. MediaPost: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=44274
- Ben Sisario (March 15, 2011). "In Austin, Music Lovers Get Parallel Universes". New York Times.
- Eleftheria Parpis (2008-07-14). "Converse turns up the noise". Adweek. Nielsen Company. Retrieved 2011-01-04.
- Elsa Keslassy (November 16, 2009). "Music honchos to hunker down at Midem". Variety.
- Stuart Dredge (January 25, 2010). "Converse, Pepsi and Cornerstone Talk Music Marketing".
- Andy Gensler (January 14, 2011). "atch B.o.B.'s Pepsi Ad for Falcons vs. Packers Game". Billboard.
- Edna Gunderson (August 14, 2012). "Most Popular E-mail Newsletter". USAToday.