||This biographical article needs additional citations for verification. (February 2013)|
Peretti in August 2005
|Born||January 1, 1974|
|Known for||BuzzFeed, Huffington Post|
|Notable work(s)||Nike Sweatshop Emails, Black People Love Us|
|Relatives||Chelsea Peretti (sister)|
Jonah Peretti (born January 1, 1974) is an American Internet entrepreneur, a founder of BuzzFeed and Huffington Post, and creator of the "share" button, Reblog. The New York Times called him a "viral marketing hot dog." 
Life and career
Peretti's father is Italian-American and his mother is Jewish (Peretti's stepmother was African-American), though he himself is an atheist. A graduate of the MIT Media Lab, Peretti is best known for his experiments with "contagious" or "viral" media, including the parody website BlackPeopleLoveUs.com, which enthusiastically documents a couple's rapport among the African-American community, and a widely forwarded email thread known as the Nike Sweatshop Emails in which Peretti exchanges politesse with an anonymous Nike representative over why "sweatshop" was not allowed to be printed on his custom Nike iD sneakers.
In 2005, Peretti hosted the Contagious Media Showdown at Eyebeam Art and Technology Center, where he worked as Director of the R&D Lab from 2001 - 2006. Showdown participants competed for hits for three weeks starting on May 19, 2005, with the winners receiving cash prizes. Showdown projects—including top performers Forget Me Not Panties, Crying While Eating, and Blogebrity -- collectively amassed over 2 million unique visitors during the competition, and over 50 million during the entire period when stats were being collected (exact dates unknown).
During the process Peretti developed the concept of the "Bored-at-Work Network", which he supposes to be larger than some major television network audiences. Peretti claims this relatively untapped market segment is behind the bulk of the e-mail forwarding and link sharing that drive the spread of Internet memes.
- Jonah Peretti profile. Cityfile.
- New York Times, Building a Brand with a Blog, May 15, 2006
- From Contagious Media Showdown site, http://showdown.contagiousmedia.org/
- *Peretti interview in STAY FREE! magazine