|This article needs additional citations for verification. (September 2008)|
|Type||Malt beverage/Energy drink|
|Manufacturer||United Brands Company, Inc.
La Mesa, California 91942
|Country of origin||USA|
|Proof||18 (red and blue) and 19.8 (orange, dragon, jungle, mamba, and panther) per 23.5 oz can|
|Flavor||Original, Tropical, Dragon, Joose, Jungle, Mamba, Panther, Watermelon, Green Apple, Raspberry Lemonade.|
|Variants||Orange (9.9% ABV)
Tropical (9% ABV)
Cranberry (9% ABV)
Dragon (9.9% ABV)
Mamba (9.9% ABV)
Panther (9.9% ABV)
Watermelon (12% ABV)
Green Apple (12% ABV)
Fruit Punch (12% ABV)
Raspberry Lemonade (12% ABV)
|Related products||Four, Sparks, Tilt|
Joose is a flavored malt beverage introduced by United Brands Co. in 2005. JOOSE is the First premimum malt beverage at 9.9% alc/vol in a 24oz can.It is now sold at 12% alc/vol in a 24oz can.
According to its packaging, Joose previously contained caffeine, taurine, ginseng, and certified colors. Now, the reformulated JOOSE products are flavored malt beverages. Joose is available in 23.5 and 12 oz Green Apple, Dragon, Jungle Juice, Kiwi Strawberry, Margarita, Raspberry Lemonade, Cherry Lime, Mango, Lemonade, Watermelon, Fruit Punch and Lemon Tea. The drink is available in variety of 6 - 12% ABV.http://www.drinkjoose.com
On November 17, 2010, the US Food and Drug Administration warned four companies, including United Brands Company Inc, that the caffeine added to their malt alcoholic beverages is an “unsafe food additive” and said that further action, including seizure of their products, may occur under federal law. In a press release, the FDA states "there is evidence that the combinations of caffeine and alcohol in these products pose a public health concern.” They also state that concerns have been raised that caffeine can mask some of the sensory cues individuals might normally rely on to determine their level of intoxication. Warning letters were issued to each of the four companies requiring them to provide to the FDA in writing within 15 days of the specific steps the firms will be taking.
United Brands Company immediately obliged, having caffeine removed from all JOOSE products, reformulated and released the new beverage. New products continue to be distributed throughout the United States as the company continues to grow. These include the latest Spiked Tea line, which comes in three flavors: Sweet Peach, Wild Raspberry and Spiked Lemonade.
- "Caffeinated Alcoholic Beverages Sample Letter #3". fda.gov. 2009-11-13. Retrieved 31 May 2010.
- "Buzz Brands". BevBeat/Beer (Beverage World). March 15, 2007. Retrieved 2007-08-04.
- "FDA Warning Letters issued to four makers of caffeinated alcoholic beverages". November 17, 2010. Retrieved 17 Nov 2010.