Joseph Primiani

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Joey Primiani
Joey Primiani, San Francisco, CA, February 6, 2010
Born Joseph Charles Primiani
(1988-10-27) October 27, 1988 (age 26)
Roslyn, New York, U.S.
Occupation entrepreneur, technology innovator, interface guru

Joey Primiani (born Joseph Charles Primiani on October 27, 1988) is an American Internet entrepreneur and designer best known as the founder of Backplane[1] and Cortex.[2][3] In 2011, he created the massively popular official fan community website with artist Lady Gaga, generating millions of user generated content.[4]

Life and career[edit]

Primiani started his first freelance web development and design company at the age of 8. He designed products at Google, Yahoo! and Revision3 as an intern by the age of 19. He studied Computer Science and Human Computer Interaction at University of Central Florida, and later at University of California, Berkeley.[5] During college he traveled to Silicon Valley every summer to "work with the smartest people he could find." [6]

Primiani worked at Google where he helped design the touch interfaces for search on mobile and tablet devices used by half a billion people around the world working under influential tech leaders.[7]

Primiani says the number one feature of any product should be its speed.[8] He focuses on building beautiful products that people use on a daily basis. His work is said to be heavily influenced by the work of the 1960s German designer legend Dieter Rams.[9]


  1. ^ Dickinson, Boonsri (2012-02-16). "Lady Gaga-Backed Startup Raises Over $4 Million From Top VC Firms". Retrieved 2012-02-16. 
  2. ^ Pavlus, John (2010-12-10). "Cortex for Google Chrome solves one of social medias big problems". Retrieved 2010-12-10. 
  3. ^ O'Dell, Jolie (2010-12-09). "Cortex for Chrome Makes Sharing Faster, Prettier & More Fun Than Ever". Retrieved 2010-12-09. 
  4. ^ Kincaid, Jason (2012-01-20). "First Look: Backplane, The Lady Gaga-Backed Community Platform With All-Star Investors (Invites)". Retrieved 2010-12-10. 
  5. ^ "Joey Primiani". 2010-12-09. Retrieved 2010-12-09. 
  6. ^ "TWiT Live Specials 32: The Future Of The Web". 2010-09-01. 
  7. ^ Siegler, MG (2010-12-15). "Forget The Social Browsers, Just Install Cortex On Chrome". Retrieved 2010-12-15. 
  8. ^ "TWiT Live Specials 32: The Future Of The Web". 2010-09-01. 
  9. ^ "Fast Company: 12 of the Year's Best Ideas in Interface Design". 2010-12-31. 


External links[edit]