Joseph Volpe (opera manager)
Joseph Volpe (born July 2, 1940 in Brooklyn, New York) is an American businessman who was the fifteenth General Manager of the Metropolitan Opera, serving from 1990 to 2006. In all, he spent 42 years working at the Met in various capacities, rising rapidly to managerial positions.
Joseph Volpe grew up in Long Island, New York and opened his own auto mechanic business in high school. After a fire at the auto garage, he worked as a theatrical carpenter on Broadway. In lieu of college, Volpe joined the Metropolitan Opera in August 1964 as an apprentice carpenter.
Career at the Metropolitan Opera
Rise from carpenter
Volpe became the Metropolitan Opera's master carpenter in 1966, having joined the company's carpentry division in 1964 as an apprentice. He became Technical Director of the Met in 1978. In 1981 he was appointed Assistant Manager of the Met, and retained that position for 10 years. His accomplishments in that capacity included managing the company's re-entry into the commercial recording field.
Volpe became the opera's General Manager in August 1990. He was the first head of the Metropolitan Opera to advance from within the ranks of the company's management.
As general manager, Volpe reduced the number of operas repeating from prior seasons and increased the overall length of the season. During his tenure, several world premieres were given, including commissions made under his aegis, such as Tan Dun's The First Emperor, presented in the 2006-2007 season. The Met's repertory further expanded with 22 works given their Met premieres during Volpe's 16 seasons as general manager — more new works than under any general manager since Giulio Gatti-Casazza, who ran the company from 1908 to 1935.
Volpe expanded the Met's international touring activities. The company visited Spain's Expo ’92, Germany in 1994, and Japan in 1993, 1997, 2001, and 2006. In addition, under Volpe, frequent tours and recordings of symphonic repertoire by the Met orchestra were inaugurated, as well as an annual series at Carnegie Hall. The orchestra made European concert tours in 1996 and 1999, and a tour of the United States in 1998. In August 2002, the orchestra gave concerts at the Salzburg Festival, festivals in Lucerne and Baden-Baden and the Rheingau Musik Festival.
Volpe named Valery Gergiev as the Met's Principal Guest Conductor in 1997.
In 1998, Volpe instituted an education project for young children in cooperation with the City of New York Department of Education and endowed by the Texaco Foundation. The program emphasizes direct experience with music and opera for students in New York City schools. The children come to the Metropolitan Opera House for backstage tours, followed by attendance at dress rehearsals, and artists from the Metropolitan Opera are frequently sent to participating schools for educational presentations. Volpe also established a partnership with the University of Connecticut that provides students from the music and drama departments with behind-the-scenes access to the creative processes taking place in the opera house. The Met outreach under Volpe also included the "Cultural Passport" program with the City University of New York (CUNY), offering a special program for honors students and teachers-in-training to familiarize them with opera.
Volpe conceived and developed "Met Titles," which were introduced during the 1995–96 season opening night performance of Otello. This system provides individual title screens on the backs of the seats for those members of the audience who wish to utilize them, but with little distraction for those who do not.
In 1998, Volpe initiated the development of a new management software program, called Tessitura. Tessitura uses a single database of information to record, track and manage all contacts with the Met's constituents, conduct targeted marketing and fund raising appeals, handle all ticketing and membership transactions, and provide detailed and flexible performance reports. Beginning in 2000, Tessitura was offered under license to other arts organizations, and it is now used by a network of more than 200 opera companies, symphony orchestras, ballet companies, theater companies, performing arts centers, and museums in the United States, Canada, the United Kingdom, Australia, New Zealand, and Ireland.
Fiscal management and marketing
Sound fiscal management and various marketing initiatives, permitting the Met to maintain high musical and production standards, characterized Volpe’s tenure. In addition, Volpe’s customer care initiative, begun in 1996, steadily improved the Met’s responsiveness to its customers’ needs. Volpe inaugurated consumer-friendly services like automated ticket sales, varied subscription packages, and a more liberal ticket exchange policy.
Volpe strengthened the Met's administration through a re-organization, naming assistant managers responsible to the general manager for specific areas of operations. Labor relations under Volpe's management were without significant contract disputes for over two decades, the longest period of labor peace in the company's history. In fact, Volpe's successor Peter Gelb hired him in February 2010 to represent the Met in its various negotiations with labor unions.
Volpe successfully opposed major aspects of Lincoln Center's 21st-century redevelopment plans: a proposal to build a glass dome over the entire plaza and plans to construct a new theater for the New York City Opera in Damrosch Park. In Volpe's view, Lincoln Center needed refurbishing, but not a drastic redesign costing hundreds of millions of dollars.
Although the Met suffered the ill effects experienced by most arts organizations in New York City of the September 11, 2001 terrorist attacks, sound fiscal management, including marketing initiatives and continued strong fundraising, permitted the Met to maintain its high musical and production standards. To ensure affordable access to Met performances for a broad range customers, Volpe maintained a wide variety of ticket prices and subscription packages.
In February 2004, Volpe announced his intention to retire, citing a desire to spend time on the personal interests which he had neglected while at his "all-consuming" position at the Met. On August 1, 2006, Peter Gelb became his successor as general manager.
Career outside the Met
Volpe has been a guest lecturer at Columbia University and the University of Pennsylvania's Wharton School of Business, as well as at the "Models of Leadership" course for New York University's Stern School of Business, where he teaches a course entitled "Managing in the Performing Arts."
After leaving the Met, Volpe joined Giuliani Partners, the firm founded by the former New York City mayor after he left office, as a senior vice president. His job was to bring in cultural clients, manage noncultural projects, and draw on the many contacts he made through opera. However, Volpe missed working in theatrical endeavors and left in January 2008. As of 2008, he works at Theater Projects Consultants, a leading theater design firm, at its American headquarters, in South Norwalk, Connecticut. (NYTimes, 3/25/08)
Volpe was first married at age 20 and has been married three times. He is married to Jean Volpe, a former ballet dancer. Together Joseph and Jean have a daughter, Anna. The Volpe family resides in Manhattan. In addition, Mr. Volpe has seven other children from two previous marriages.
Volpe's 2006 memoir, The Toughest Show on Earth: My Rise and Reign at the Metropolitan Opera, published by Knopf, describes his 42 years at the Met. The memoir also includes a history of the Metropolitan Opera, beginning with its origins in 1880.
- Volpe, Joseph. The Toughest Show on Earth: My Rise and Reign at the Metropolitan Opera. Knopf, 2006
- Kozinn, Alan. "The Met Drops Kathleen Battle, Citing 'Unprofessional Actions.'" New York Times, February 8, 1994.
- "Volpe to Lead Labor Talks at the Met."
- "Volpe to Retire as General Manager of Metropolitan Opera." Associated Press, February 10, 2004.
- New York Times article, April 30, 2006
- Detailed article analyzing 1st half of Volpe's tenure
- New Yorker article, December 19, 2005
- Joseph Volpe at the Internet Movie Database
- Works by or about Joseph Volpe in libraries (WorldCat catalog)
- Joseph Volpe collected news and commentary at The New York Times
|General Manager of the Metropolitan Opera