L. A. Hoopes and a committee of church leaders, including influential Adventist scholar and administrator W. W. Prescott, came to Lincoln, Nebraska in search of land to establish a college in the Mid-West. In September 1891, the college opened its doors to students with Prescott serving as its first president. The present-day community of College View grew around the college campus. During the 1920s, the college experienced a difficult period due to the shrinking enrollment and budget deficits. In 1939, former Mayor of Lincoln Don Lathrop Love donated money for the college to build an industrial building and established a life annuity with the college a year later. The 1970s saw major expansion of the college, including the construction of the iconic 100-foot clock tower, Everett Dick Administration Building, the college's lab school George Stone School and College View Church. Originally founded on barren landscape, the college is now a site of the Nebraska Statewide Arboretum, hosting over 100 species of plants. The college previously owned the radio station KUCV.