|Type of site||Computer and video game blog|
|Alexa rank||2,918 (December 2013[update])|
Joystiq is a video gaming blog founded in June 2004 as part of the Weblogs, Inc. (WIN) family of weblogs, now owned by AOL. It is AOL's primary video game blog, with sister blogs dealing with MMORPG gaming in general and the popular MMORPG World of Warcraft in particular.
As of early 2004, Weblogs, Inc. was seeking to add a blog to its repertoire for the sole purpose of covering news related to video games, as evidenced by the now-defunct The Video Games Weblog, founded 27 February 2004. On March 12, WIN CEO Jason Calacanis announced two spinoff projects: The Unofficial Playstation 3 Weblog and The Unofficial Xbox 2, both of which are now similarly retired, though they would set a precedent for the launching of Joystiq's Fanboy blogs in 2005. However, none of these three initial weblogs were ever aggressively marketed, and The Video Games Weblog made its final post on May 18, 2005, amassing 175 blog entries in total (a rather scant amount by Weblogs, Inc. standards). All three blogs are now listed as "On Hiatus/Retired" in the Weblogs, Inc. directory. David Touve, the primary contributor to these early blogs, would later act as Joystiq's features editor for a short time in late 2005 before resigning due to the birth of his child.
Later that year, following 2004's Electronic Entertainment Expo, Peter Rojas, the founder of and lead contributor to WIN's flagship blog Engadget, formally introduced Joystiq to the masses, positioning the blog as an extension to Engadget's Gaming subdomain. However, being a separate and wholly video game-related entity, Joystiq allowed for much more in-depth analysis of the video game industry than the primarily consumer electronics-oriented Engadget. While Joystiq had featured content as early as April 2, the blog is not officially considered to have been launched until Rojas's public revelation on Engadget on Wednesday, June 16, 2004.
Since then, Joystiq has experienced continuous steady growth and consistently ranks in the top 40 blogs on the internet according to Technorati.
Changes in site format
The first major shakeup in Joystiq's history occurred in June 2005, when senior editor Ben Zackheim, after being offered a position at America Online's Games division, announced his resignation due to a conflict of interest. He was succeeded by Vladimir Cole, a blogger who had been hired February 2005 and who held the position of Editor-in-Chief until February 2007, when Christopher Grant took over after Cole took a job with Microsoft's Xbox division. Weblogs, Inc. was acquired in October 2005 by America Online.
On November 21, 2005, coinciding with the North American launch of the Xbox 360, Joystiq welcomed its first spinoff project: Xbox 360 Fanboy, a blog devoted solely to the in-depth coverage of its namesake hardware. For the next three weeks this trend would continue, with PSP Fanboy launching on November 28, WoW Insider on December 6, and DS Fanboy on December 12. On February 15, 2006, a sixth blog was introduced: Revolution Fanboy, (which was later renamed to Nintendo Wii Fanboy), while March 29 heralded the arrival of PS3 Fanboy, completing Joystiq's trifecta of specialized next-gen coverage. While some have criticized the practice of splintering off Joystiq's primary areas of expertise as nothing more than a thinly-veiled bid to increase traffic, Jason Calacanis has justified these actions by asserting that as Joystiq grows so too does its potential audience, and thus separate blogs are necessary to fulfill these specialized niches.
On November 2, 2007, Massively was launched to cover MMOs in general.
On January 27, 2009, the Fanboy sites were rebranded and integrated directly into the main Joystiq site. DS and Wii Fanboy were merged into Joystiq Nintendo, as were PSP and PS3 Fanboy merged into Joystiq PlayStation, and Xbox 360 Fanboy became Joystiq Xbox. Until 2010, these sites continued to feature specialized posts in addition to relevant content from the main Joystiq site.
On June 11, 2010, as part of the new "Futurestiq" iteration of the site, the three platform-specific sites shut down, with staff folded into Joystiq full-time. 
Historically, Joystiq's primary competitor and pseudo-rival has been Gawker Media's video gaming blog Kotaku. However, this is due in no small part to the rivalry between WIN CEO Jason Calacanis and Nick Denton, the founder of Gawker Media, as this relationship holds true for a number of blogs residing in each camp, including Autoblog and Jalopnik, as well as Engadget and Gizmodo.
In January 2012, Ludwig Kietzmann became the editor-in-chief after Grant left to form a new video game news website called Polygon.com.
The current Joystiq staff includes editor-in-chief Ludwig Kietzmann, managing editor JC Fletcher, feature content director Xav de Matos, reviews editor Richard Mitchell, news editor Alexander Sliwinski, senior reporter Jess Conditt, associate editor Dave Hinkle, and contributing editors Jordan Mallory, Sinan Kubba, Danny Cowan, and Mike Suszek. Thomas Schulenberg maintains the blog on the weekends as the weekend editor and Steven Wong maintains Joystiq's game database. 
Previous Joystiq staff members include editor-in-chief Chris Grant, managing editor James Ransom-Wiley, features editor Kevin Kelly, reviews editor Justin McElroy, editors Griffin McElroy, J.C. Fletcher, and Mike Schramm, East Coast Editor Andrew Yoon, and West Coast Editor Randy Nelson.
|Super Joystiq Podcast|
|Hosting||Xav de Matos|
|Debut||May 4, 2012|
The original format for the Joystiq Podcast was hosted by Chris Grant, Ludwig Kietzmann and Justin "Hoops" McElroy. The three would discuss various gaming-related news stories. Segments included, 'What Have you Been Playing?', 'Brush With Fame', 'The Big Three', 'The Do It Line!' and 'Reader Mail'. Various podcasts have included guests from other gaming websites such as CheapyD, Chris Remo, Stephen Totilo, Rocco Botte, Tom Chick and Shawn Andrich but they stopped doing them.
The first episode of the subsequent Joystiq Show, posted on June 17, 2011, promised a more serious, academic format, with a multifaceted examination of Duke Nukem Forever including an interview with voice actor Jon St. John and a review roundtable. Over time, the show's format evolved to include more off-the-cuff discussion, while maintaining the topical nature.
The latest iteration of the podcast, the Super Joystiq Podcast, was announced at Joystiq's PAX East 2012 panel and officially released on May 4, 2012. This podcast features every editor, grouped together in a different configuration every week, each participating in an intro, news, preview, or "Joystiq Research Institute" segment.
While Joystiq has been nominated for several awards in the category of technology-related weblogs, it has consistently been overshadowed in this regard by blogs representing a far wider spectrum of technology, including Slashdot, Gizmodo, and its ubiquitous sibling Engadget. Joystiq has, however, been included in a number of listings of outstanding weblogs, including Forbes.com's Best of the Web and the Feedster 500.
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