Judaism in Rugrats
The animated television series Rugrats has been noted for its portrayal of Judaism, a dynamic rarely portrayed in American animated programming during the series' broadcast run (1991–2004). Two episodes of the series are devoted to Jewish holidays and explaining their history, and the Pickles family is shown to be part-Jewish.
The first Rugrats Jewish holiday special was suggested to the production staff in 1992 by Nickelodeon executives as a special devoted to Hanukkah. Germain instead refashioned it into a Passover episode and the series did not explore a Hanukkah special until 1996. Critical reaction to Jewish themes in Rugrats was largely positive. Each holiday special achieved high viewing numbers according to Nielsen Media Research and received positive reviews. However, Jewish character Grandpa Boris' portrayal in a 1998 Rugrats comic strip was criticized by the Anti-Defamation League for apparent antisemitism.
In Rugrats, the root of Jewish themes stem from Boris and Minka Kropotkin, the maternal grandparents of infant Tommy Pickles. Boris and Minka follow traditional Jewish practices and speak in heavy Yiddish accents. Tommy and the Pickles family therefore partake in several Jewish activities throughout the series, particularly through holidays.
The first occurrence of this is in the episode "A Rugrats Passover," which originally aired in the United States on April 13, 1995. In the episode, Tommy and the rest of the Rugrats, accompanied by their respective parents, attend a Passover seder hosted by Boris and Minka. Boris and Minka have an argument and Boris storms off to the attic, where the Rugrats find him and discover they are now locked in. To pass time, Boris recites the story of Passover. The Rugrats imagine that they are the characters in the story, including Tommy as Moses and his mean-spirited cousin Angelica as the Pharaoh of Egypt.
In "A Rugrats Chanukah," which originally aired on December 4, 1996, Minka regales the Rugrats with the tale of Hannukah's origins, and once more the infants cast themselves as the characters in their imagination. Meanwhile, Boris is outraged at being recast as Judah in a Hannukah pageant and even more so that his old rival Schlomo will be playing the Greek king.
More subtle Jewish references are also included in other aspects of the Rugrats franchise. In The Rugrats Movie, the 1998 film based on the series, Tommy is prepared to pour banana baby food on his infant brother Dil, which would attract a group of vicious monkeys who would likely harm the young baby; the scene parallels the murder of Lot's daughter[who?] by the people of Sodom and Gemorrah, where she was tied up, covered in honey, and left to be stung to death by bees.
Boris and Minka were based on Arlene Klasky's, co-creator of Rugrats and Jewish herself, Eastern European great aunts and uncles. Including Jewish themes in the series was deemed essential by Klasky; in particular, she believed that making Didi Jewish and Tommy's father Stu a Christian was a crucial dynamic, as "it was important to show that difference between family." Klasky herself grew up with a Jewish mother and a non-Jewish father.
Boris and Minka first appeared in the series' first episode, "Tommy's First Birthday". Melanie Chartoff, voice of Minka and Jewish herself, had already been cast to play Didi when she was called by her agent to try out for a second voice role on the series as Minka. When given the description of the character, Chartoff felt she was incredibly cliched, but still wanted to try out for the role. When reading her lines, she found it difficult to grasp the character's personality, as "Although the show had been created by Jews, this script had clearly not been written by them;" so she took a break so she could do research into her family memorabilia and conceive a personality to reflect in the character's voice.
In 1992, Nickelodeon executives pitched the idea of making a Chanukah special to the Rugrats production team. Germain, however, responded with a Passover special instead, as he considered it to be a "funny idea" and of "historical interest". While scripting the episode, now entitled "A Rugrats Passover", the writers were forced to audit many elements of the portrayal of the Ten Plagues, particularly the last one, so that the episode would remain accessible to children and not too frightening. Due to the overall success of "A Rugrats Passover," the Rugrats staff decided to revisit the Hanukkah special and created "A Rugrats Chanukah." One of the co-writers of the episode, David Weiss, had converted from Christianity to Judaism shortly before penning the teleplay.
Rugrats was unusual among contemporary animations in its attention to Jewish ritual and tradition. "A Rugrats Passover"'s portrayal of a Seder dinner received press attention as a rare occurrence in children's programming. The episode also marked the first Passover special Nickelodeon had broadcast, while "A Rugrats Chanukah" marked the first televised animated Hannukah program.
Fan reaction to Jewish themes in Rugrats have been overwhelmingly positive. "A Rugrats Passover" and "A Rugrats Chanukah" are two of the most popular episodes in the series broadcast run. The Passover special achieved a Nielsen Rating of 3.1 with a 4.8% share of American viewers, making it the sixth most watched American telecast that week. The Hannukah special, meanwhile, received a 7.9 Nielsen rating in Kids 2–11, the show's key demographic. Chartoff received an abundance of fan letters praising the series for detailing Judaism in sensitive fashion. She only received one complaint, from her mother, who claimed that the characterizations of Boris and Minka were anti-Semitic.
Critically, Rugrats' treatment of Judaism has also been acclaimed. Danny Goldberg wrote in his book How The Left Lost Teen Spirit: "I cannot think of any other TV show, animated or otherwise, in which Jewish traditions were so clearly expressed in the context of a mass appeal entertainment [than in Rugrats]." Authors Michael Atkinson and Laurel Shifrin, in their book Flickipedia: Perfect Films for Every Occasion, Holiday, Mood, Ordeal, and Whim praised the series for celebrating "secular Jewishness in the wisest and most entertaining fashion". TV Guide listed "A Rugrats Chanukah" number 5 in their 1999 "10 Best Classic Family Holiday Specials" list, opining that with the episode, "Nickelodeon's Rugrats secured its place in television history." Jewish online magazine Schmooze listed Tommy as the number 1 fictional Jewish character of all time. They also wrote that if someone had yet to see either one of the holiday specials, their "Jewish education is incomplete."
The series has received several accolades for its Jewish themes. In 2001, Rugrats won a Jewish Image Award for "Outstanding Achievement." "A Rugrats Passover" itself received three nominations from different television award programs. It was nominated for a Primetime Emmy Award in the category "Primetime Emmy Award for Outstanding Animated Program (for Programming Less Than One Hour)," but lost to The Simpsons episode "Lisa's Wedding." At the 23rd Annual Annie Awards it was nominated in the category "Best Individual Achievement for Writing in the Field of Animation," but was beaten by the episode "The Tick vs. Arthur’s Band Account" from Fox Kids' animated series The Tick. In 1995, it was Rugrats' submission for a CableACE award; it received a nomination but did not win. In 2007 the Sherwin Miller Museum of Jewish Art in Tulsa, Oklahoma opened an exhibition of Biblical images in art and pop culture, including a poster for Let My Babies Go!: A Passover Story, the picture book based on "A Rugrats Passover".
However, the Anti-Defamation League (ADL) criticized the design of Grandpa Boris and charged it with being anti-Semitic. The controversy erupted when a 1998 Rugrats comic strip was published, featuring Boris in a synagogue reciting the Mourner's Kaddish. The ADL issued a statement saying that the design resembled Nazi-era depictions of Jews, and the fact that the character was reciting the sacred prayer perverted its solemnity. The Washington Post, the newspaper who published the strip, issued a similar statement in their Editor's Note section, criticizing Nickelodeon for not showing better judgment in editing the strip.
Though former Nickelodeon president Albie Hecht, a Jew himself, was dumbfounded by the accusation and deemed it absurd, Herb Scannell, president of the company in 1998, responded to the complaints and apologized to ADL. Scannell issued a statement promising that neither the strip nor the character would ever be published again. In the statement, he also noted, "Unfortunately, the creators of the strip made an error in judgment by referencing the Kaddish. I agree with you that, however well-meaning, the use of the Kaddish in the comic strip was inappropriate." Abraham H. Foxman, ADL National Director, responded via a press release in which they thanked Scannell for his speedy response and commended the company in general for understanding the issue at hand; Foxman concluded by saying, "We appreciate Nickelodeon’s long record of creative and quality programming and understand that it was not their intention to offend."
- Strauss, Robert (1997-07-17). "'Oh, baby' / 'Rugrats' viewers, rejoice. After three years of reruns, cable's most popular series airs a brand-new episode - and there are 12 more to come.". Newsday: C25.
- Jacobson, Matthew (2006). Roots too: White ethnic revival in post-civil rights America. Harvard University Press. p. 73. ISBN 0-674-01898-2.
- Prescott, Jean (1995-04-13). "'Rugrats' holiday special is designed to entertain, inform". The Free Lance Star. p. 21.
- O'Connor, John J. (1995-04-13). "'Rugrats' Observes Passover". The New York Times (New York). p. 16.
- Ribadeneira, Diego (1996-12-05). "Rites of Chanukah reach many". The Boston Globe.
- J. David Stem, David N. Weiss (writers) Raymie Muzquiz (director) (1996-12-04). "A Rugrats Chanukah". Rugrats. Season 4.
- Bloom, James (2003). Gravity fails: the comic Jewish shaping of modern America. Preggars. p. 149. ISBN 0-275-97720-X.
- Chartoff, Melanie (2007-09-01). "My Life as a Jewish Cartoon: Playing a Jewish cartoon character on "Rugrats" taught me about who I am in real life". Aish.com. Retrieved 2010-03-27.
- Swartz, Mimi (1998-10-30). "How raising the Rugrats children became as difficult as the real thing". The New Yorker. p. 62.
- Elkin, Michael (1995-04-14). "Four questions for creator of 'Rugrats': Cartoon series offers a Passover plot for the younger set". Jewish Exponent.
- Brown, Hannah (2005-05-18). "Shrek's Orthodox author". Jerusalem Post: 24.
- Dardashti, Danielle; Sarig, Roni; Katz, Avi (2008). The Jewish Family Fun Book: Holiday Projects, Everyday Activities, and Travel Ideas with Jewish Themes. Jewish Lights Publishing. p. 178. ISBN 1-58023-333-3.
- Moore, Scott (1995-04-09). "'A Rugrats Passover'". The Washington Post.
- "Nickelodeon slates show on Passover". New York: Home Furnishing Network. 1995-03-27.
- Klein, Daniel; Vuijst, Freke (2000). The half-Jewish book: a celebration. Villard. p. 36. ISBN 0-375-50385-4.
- "Cable's top 25". Broadcasting & Cable. 1995-05-01.
- "Nickelodeon drives kids TV marketplace in new season Grows While Competition Declines; Outperforms Broadcasters In Key Dayparts" (Press release). Viacom. 1996-12-18.
- Goldberg, Danny (2005). How the left lost teen spirit-- (and how they're getting it back). Akashic Books. p. 216. ISBN 0-9719206-8-0.
- Atkinson, Michael; Shifrin, Laurel (2007). Flickipedia: Perfect Films for Every Occasion, Holiday, Mood, Ordeal, and Whim. Chicago Review Press. p. 34. ISBN 1-55652-714-4.
- "10 Best Classic Family Holiday Specials". TV Guide. 1999-11-27.
- "Holiday and Christmas TV Classics". TV Guide. p. 7. Retrieved 2009-10-25.
- "The Top Ten Jewish Characters of All Time". Schmooze. 2009-10-21. Retrieved 2010-03-28.
- "1995 Awards". ToonZone. Retrieved 2009-10-18.
- Lenburg, Jeff (2006). Who's Who in Animated Cartoons: An International Guide to Film & Television's Award Winning and Legendary Animators. Hal Leonard Corporation. p. 54. ISBN 1-55783-671-X.
- Mirkin, David (2005). The Simpsons season 6 DVD commentary for the episode "Lisa's Wedding" (DVD). 20th Century Fox.
- "Legacy: 23rd Annual Annie Award Nominees and Winners (1995)". Annie Awards. Retrieved 2009-10-01.
- Mindykowski, Steve (2003-05-26). "The Rugrats Trophy Case". Unofficial Rugrats Online. Retrieved 2010-01-06.
- Watts Jr., James D. (2007-10-30). "By the book.". Tulsa World.
- McKnight, Nathaniel (2007-12-12). "A Bit of Artistic Perspective: Sherwin Miller's new exhibit points to Biblical images in art and pop culture". Urban Tulsa Weekly. Retrieved 2010-01-06.
- Jackson, Wendy; Amidi, Amid (December 1998). "Rugrats Offends Media Watchdogs". Animation World Magazine. Retrieved 2009-12-19.
- "Nickelodeon Assures ADL it Will Never Run Character or Specific Comic Strip Offensive to Jews Again" (Press release). Press release, Anti-Defamation League. 1998-10-20. Retrieved 2010-03-27.
- "Is Rugrats anti-Semitic?". Slate. 1998-10-22. Retrieved 2010-03-28.
- Astor, David (1998-10-31). "'Rugrats' drops Jewish grandpa". Editor & Publisher. p. 33.