Heyzap

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Heyzap
Heyzaplogo.png
Headquarters San Francisco, California
Key people
Employees 20
Website heyzap.com
Type of site Social discovery platform for games
Available in English
Launched January 2009

Heyzap is a social discovery and monetization platform for mobile games and apps. Heyzap is based in San Francisco and was founded in 2009 by Jude Gomila and Immad Akhund.[1][2][3] Since then, Heyzap has raised funding from a number of investors including Y Combinator, angel investors Naval Ravikant and Chris Dixon, the founder of del.icio.us, Joshua Schachter [4] and Union Square Ventures.[5][6][7] Heyzap's platform recommends mobile ads based on Heyzap's social platform data[8] using machine-learning algorithms.[9]

History[edit]

In January 2009, Heyzap launched a widget service for embedding flash games on the web.[10] Heyzap later launched a virtual goods platform for flash games allowing developers to insert micro-transaction systems into their games and enables the games to be monetized.[11][12]

In March and April 2010, Heyzap added social games[13] and released its Arcade Bar.[14] Shortly after raising $3 million in funding,[15] Heyzap announced its new Heyzap Arcade [16] service for powering website games sections and updated API support for HTML5 games.

In March 2011, Heyzap launched a social discovery app for mobile gamers.[17] The Heyzap app provided users with a way to check into their favorite games, discover games and join a massive community of mobile gamers. Heyzap allowed users to compete on leaderboards,[18] challenge friends,[19][20] and earn achievements and badges.[21]

In March 2013, Heyzap announced the launch of its mobile-game focused advertising network,[22][23][24] quickly growing to a majority of Heyzap's revenue and the primary business focus of the company.[25] Heyzap offers multiple ad formats including interstitial, video, and cross-promotion.[26] Additionally, Heyzap became the first mobile ad network to offer payments via the digital currency bitcoin.[27]

As of April 2014, Heyzap claims to have been integrated into 5,000 mobile games and apps and to have a profitable business with a revenue run rate of more than $13 million.[28]

References[edit]

  1. ^ "CrunchBase Profile for Heyzap". CrunchBase. 
  2. ^ Takahasi, Dean. "Heyzap scores 4.6M users in two months for mobile game check-ins". VentureBeat. Retrieved 2011-04-28. 
  3. ^ Empson, Rip. "HeyZap Goes After Social Discovery, Launches Check-in For Mobile Games". Techcrunch. Retrieved 2011-03-16. 
  4. ^ Kincaid, Jason. "Heyzap closes seed funding round for its flash gaming widget". TechCrunch. Retrieved 2009-05-27. 
  5. ^ "Union Square Ventures - Portfolio". 
  6. ^ "Angel investors: UK v Silicon Valley". London: Telegraph.co.uk. 2009-05-28. Retrieved 2009-05-28. 
  7. ^ "Heyzap at Union Square Ventures". 
  8. ^ Ha, Anthony. "Heyzap Says Its Mobile Ad Network Has Grown To 800 Games (And Makes Up The Majority Of Its Revenue)". Retrieved 14 Jun 2013. 
  9. ^ Love, Dylan. "What The Heck Is Machine Learning?". Retrieved 3 May 2014. 
  10. ^ Kincaid, Jason. "Heyzap Vies To Become A 'YouTube For Flash Games'". Techcrunch. Retrieved 15 Jan 2009. 
  11. ^ Takashi, Dean. "Heyzap introduces virtual goods system for Flash web games". VentureBeat. Retrieved 2009-06-25. 
  12. ^ Kincaid, Jason. "Flash Gaming Payments Heat Up: Heyzap Launches Microtransaction Platform". TechCrunch. Retrieved 2009-06-25. 
  13. ^ "Heyzap Now Lets Social Games Expand Beyond Facebook". 
  14. ^ "Heyzap Launches a Meebo Bar for Social Games". 
  15. ^ "Heyzap Lands Another $3 Million in Funding". 
  16. ^ "Heyzap Arcade Allows Publishers to Easily Add an Interactive Gaming Portal". 
  17. ^ Parr, Ben. "Heyzap Launches Android App for Discovering & Checking In to Games". Retrieved 26 Mar 2011. 
  18. ^ Ha, Anthony. "Heyzap Expands Its Mobile Gaming Platform With Leaderboards, Where You Can Challenge Other Players". Retrieved 28 Nov 2012. 
  19. ^ Dean, Takahasi. "Heyzap launches a ‘play with friends’ feature for multiplayer mobile games". Retrieved 11 Oct 2012. 
  20. ^ Ha, Anthony. "Heyzap’s ‘Play With Friends’ Feature Connects You With Other Players In Any Mobile Multiplayer Game". Retrieved 11 Oct 2012. 
  21. ^ Takahashi, Dean. "Time to brag: Heyzap adds achievements to its mobile gaming platform". Retrieved 13 Dec 2013. 
  22. ^ Yeung, Ken. "Mobile game network Heyzap releases its Ads SDK allowing its 4,200 developers to monetize their apps". The Next Web. Retrieved 22 Mar 2013. 
  23. ^ Ha, Anthony. "Heyzap Introduces Ads To Its Mobile Gaming Network". Techcrunch. Retrieved 22 Mar 2013. 
  24. ^ Grubb, Jeffrey. "Heyzap hopes its new in-game ad tool makes gamers happy and developers money". VentureBeat. Retrieved 22 Mar 2013. 
  25. ^ Ha, Anthony. "Heyzap Says Its Mobile Ad Network Has Grown To 800 Games (And Makes Up The Majority Of Its Revenue)". Retrieved 14 Jun 2013. 
  26. ^ Grub, Jeffrey. "Heyzap is bringing HD video ads to mobile games". Retrieved 31 Jan 2014. 
  27. ^ Tweney, Dylan. "Heyzap adds option to pay game developers with Bitcoin". Retrieved 7 April 2013. 
  28. ^ Dean, Takahashi. "Heyzap finds a profitable business in showing targeted advertising to mobile social gamers". VentureBeat. Retrieved 30 April 2014. 

External links[edit]