|This article relies on references to primary sources. (July 2010)|
Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States by Nestlé using the slogan "The very best juice for the very best kids." Prior to March 2006, it was known as Libby's Juicy Juice and was formerly owned by the Libby's Canned Food Company. Juicy Juice was first invented in the 1960s by David Skolnick, President of the Fruitcrest Corporation, of Brooklyn, NY. It is now labeled under the Nestlé parent brand. The headquarters of Juicy Juice in the United States is located in Glendale, California, a suburb in the greater Los Angeles area.
In 2009, Nestlé tested an innovative online ad that included moderated Twitter comments.
The PBS Kids show "Arthur" used Juicy Juice as an advertisement since 1996 up to at least 2005.
- Juicy Juice Channel on YouTube As of May 29, 2010 the channel prominently featured the slogan.
- Locations of Nestlé USA
- "Ocean Spray, Nestlé make juice deal". Milwaukee Journal Sentinel. 26 January 2002. Retrieved 28 July 2012.
- Phoenix, Claire. "Nestlé uses live ‘tweets’ in ad campaign", FoodBev.com, 19 June 2009.