Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States by Nestlé using the slogan "The very best juice for the very best kids."[1] Prior to March 2006, it was known as Libby's Juicy Juice and was formerly owned by the Libby's Canned Food Company. It is now labeled under the Nestlé parent brand. The headquarters[2] of Juicy Juice in the United States is located in Glendale, California, a suburb in the greater Los Angeles area.
Manufacture [edit]
Juicy Juice is pasteurized.[3] It is manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestle and Ocean Spray.[4]
Advertising [edit]
Since the late 2000s, Nestlé has made extensive use of social media in promoting Juicy Juice, using Twitter and maintaining both a Facebook page and a YouTube channel. They were innovators in their use of Twitter.[5] Comments and other activities are moderated by Nestlé.[6]
References [edit]
External links [edit]
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Baby nutrition
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Baking
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Bottled water
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Cereals
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Chocolate and
desserts
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Coffee and beverages
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Health and nutrition
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Ice cream
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Prepared food
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Milo
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- 1 Currently manufactured by General Mills in the United States. Produced by Cereal Partners under the Nestlé brand elsewhere.
2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license.
3 U.S. production rights owned by The Hershey Company.
4 Canadian production rights owned by The Hershey Company.
5 U.S. rights and production owned by Smarties Candy Company, with a different product.
6 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods.
7 Produced by Cereal Partners, branded as Nestlè.
8 Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere.
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