Juicy Juice
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Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States by Nestlé. Prior to March 2006, it was known as Libby's Juicy Juice, but is now labeled with the Nestlé parent brand. The headquarters[1] of Juicy Juice in the United States is located in Glendale, California, a suburb in the greater Los Angeles area.
Juicy Juice has often been accepted as a better health choice than juice drinks,[citation needed] but experts suggest that even 100% juice may need to be moderated in children's diets, to avoid excess calories and tooth decay due to high amounts of fruit sugar (fructose) and acid (Ascorbic acid is added, plus the fruit juice itself is acidic).[2][3]
Major competitors to Juicy Juice include children's juice drinks such as SunnyD and Capri Sun. Juicy Juice is manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestle and Ocean Spray.[4]
In 2007 Harvest Surprise was introduced, which is referred to by the manufacturer as 100% fruit and vegetable juices, whereas the ingredients list water, juice concentrates, sweet potato puree, flavoring, coloring, ascorbic acid and citric acid. Nestle explain this by saying that this drink can be described as an 100% juice product if the additives do not "decrease the amount of juice soluble solids".
Today, Juicy Juice is a product of General Mills's Box Tops for Education programme.
[edit] Advertising
Commercails
[edit] References
- ^ http://www.nestleusa.com/PubCareers/Locations.aspx nestleusa.com
- ^ http://www.fns.usda.gov/tn/Resources/Nibbles/juice.pdf fns.usda.gov
- ^ http://www.juicyjuice.com/expert/article.aspx?articleid=A0A866B5-761D-412A-933B-3A36D7D21191 juicyjuice.com
- ^ http://www.emailwire.com/news/foo2214.shtml Emailwire.com
[edit] External links
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