Juicy Juice

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Nestlé Juicy Juice logo

Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States by Nestlé using the slogan "The very best juice for the very best kids."[1] Prior to March 2006, it was known as Libby's Juicy Juice and was formerly owned by the Libby's Canned Food Company. Juicy Juice was introduced by Libby's in 1977.[2] It is now labeled under the Nestlé parent brand. The headquarters[3] of Juicy Juice in the United States is located in Glendale, California, a suburb in the greater Los Angeles area.

Manufacture[edit]

Juicy Juice is manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.[4]

Advertising[edit]

In 2009, Nestlé tested an innovative online ad that included moderated Twitter comments.[5]

The PBS Kids show "Arthur" used Juicy Juice as an advertisement since 1996 up to at least 2005.

References[edit]

  1. ^ Juicy Juice Channel on YouTube As of May 29, 2010 the channel prominently featured the slogan.
  2. ^ http://www.juicyjuice.com/about/mission.aspx
  3. ^ Locations of Nestlé USA
  4. ^ "Ocean Spray, Nestlé make juice deal". Milwaukee Journal Sentinel. 26 January 2002. Retrieved 28 July 2012. 
  5. ^ Phoenix, Claire. "Nestlé uses live ‘tweets’ in ad campaign", FoodBev.com, 19 June 2009.

External links[edit]