From Wikipedia, the free encyclopedia
Jump to: navigation, search

Jujyfruits are a chewy, gumdrop-like starch-based candy, known as a wine gum, manufactured in the United States by Heide Candy Company, a subsidiary of Farley's & Sathers Candy Company.


Jujyfruits began production in 1920.[1] They were popular in movie houses along with Heide's other gummy candy, Jujubes.[2]


An assortment of Jujyfruits.

The Jujyfruits shapes are Pineapple, Tomato, Raspberry, Grape Bundle, Asparagus Bundle, Banana, and Pea Pod.[2] The banana shape is stamped with "HEIDE." Fruity flavors correspond to the colors (not the shapes) and include raspberry (red), anise/licorice (black), lime (green), orange (orange), and lemon (yellow).[2] The candies are firm and harden with age or when chilled. A sour variety is also available.

Prior to January 1999, the green sweets were mint flavoured. Hershey (the parent company at the time) changed them to lime after a customer survey found that mint was not a popular flavor.


One of the basic ingredients of both Jujubes and Jujyfruits is 'Ju-ju gum'.[1] This is supported by the fact that the original Jujubes box lists 'natural gum' as its first ingredient. As of 2009, the ingredients listed on Jujyfruits boxes are:

Brand extension[edit]

Jujyfruits package design circa 1977 with the belt buckle promotion.

In the 1970s, Jujyfruits held a promotion where if a token from a Jujyfruits carton and five dollars was sent to the Heide Candy Company, a brass buckle and leather belt would be sent in return.[3]


  1. ^ a b "Jujyfruits - Candy you ate as a kid". Old Time Candy. Retrieved 2010-04-07. 
  2. ^ a b c "Farley's & Sathers Candy Company, Inc. - Who We Are". Farley's & Sathers Candy Company, Inc. Retrieved 2010-04-07. 
  3. ^ "Jujyfruits Promotion". The Candy Wrapper Museum. Retrieved 2010-04-07.