Jump Associates
From Wikipedia, the free encyclopedia
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| Type | Privately held company |
|---|---|
| Founded | 1998 |
| Headquarters | San Mateo, California Second office in New York, NY |
| Key people | Dev Patnaik, Founder and Managing Associate Udaya Patnaik, Founder and Principal Associate Neal Moore, Founder Alonzo Canada, Directing Associate Sarah Rottenberg, Directing Associate Lara Lee, Directing Associate num_employees = About 50 |
| Industry | Design and Strategy consulting |
| Products | Growth Strategy consulting services |
| Website | www.jumpassociates.com |
Jump Associates (Jump) is a Growth strategy consulting firm founded in 1998 by Dev Patnaik, Neal Moore, Robert Becker, and Udaya Patnaik, among others. Jump helps clients, including Hewlett-Packard, Target, Nike, and Procter & Gamble, create new businesses and reinvent existing ones.
The company's founders helped define and pioneer what they termed "Design Strategy," focused on helping clients to bridge social research, business strategy and design. The company was recently named one of fifteen Top Small Workplaces by the Wall Street Journal in 2008[1].
Founder Dev Patnaik's first book, Wired to Care: How Companies Prosper When They Create Widespread Empathy[2], was released in January 2009. The book shares details of stories from business, politics, and some from Jump itself, including the firm's work with Target and Clorox.
Since 2000, Dev Patnaik has taught the class Needfinding in the Stanford Joint Program in Product Design[3]. The course teaches many of the design research methods that inform Jump's approach to design strategy. The company works with a variety of different people and types of companies. [4] [5].
[edit] Offices
Jump's headquarters in San Mateo, JumpSpace, is designed to foster collaboration in a variety of different environments, from a sidewalk cafe to a blackbox theater. Several media outlets, including BusinessWeek[6] [7] and Southern California Public Radio[8], have recognized JumpSpace as a breakthrough achievement in workplace design.
The company currently has offices in both San Mateo and New York.
[edit] References
1. http://www.businessweek.com/innovate/content/nov2005/id20051101_609886.htm?chan=db
2. http://www.businessweek.com/innovate/content/nov2005/id20051102_204917.htm
3. http://online.wsj.com/article/SB122347733961315417.html
4. http://www.wiredtocare.com
5. http://design.stanford.edu/PD/02-people1.html
6. http://images.businessweek.com/ss/06/07/jump/index_01.htm
7. http://www.businessweek.com/magazine/content/06_27/b3991073.htm
8. http://www.publicradio.org/tools/media/player/kpcc/news/shows/pattmorrison/2007/10/20071016_pattmorrison2
[edit] External links
- Jump Associates Web Site
- Wired to Care book site
- NY Times - Unboxed: Design is More than Packaging
- Wall Street Journal - Top Small Workplaces 2008
- Time - Different by Design
- Adweek - For NBC, Sunday Night is More than Football
- CNBC's "Business of Innovation" miniseries
- BusinessWeek - Saturn's Got That New Showroom Smell
- BusinessWeek - The Science of Desire
- American Demographics - The New Science of Focus Groups
