Millennial Media

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Millennial Media
Type Public Company
Traded as NYSEMM
Industry Mobile Advertising & Monetization
Headquarters Baltimore, Maryland, USA
Area served Worldwide
Key people Michael Barrett
(Chief Executive Officer)
Michael Avon
(Executive Vice President and Chief Financial Officer)
Ho Shin
(General Counsel, Chief Privacy Officer and Corporate Secretary)
Bob Hammond
(Chief Technology Officer)
Mollie Spilman
(Executive Vice President, Global Sales and Operations)
Frank Weishaupt
(Senior Vice President, Global Revenue)
Adam Soroca
(Senior Vice President, Global Product and Operations)
Matt Gillis
(Executive Vice President, Global Monetization Soluations)
Employees 601 (January 23, 2014)
Website www.millennialmedia.com

Millennial Media is an advertising company that places display ads on mobile devices. The company is based in Baltimore, with offices in Boston, London, Singapore, New York City and San Francisco.

History[edit]

Millennial Media was founded in May 2006 by Paul Palmieri and Chris Brandenburg.[citation needed] On January 27, 2014, Palmieri stepped down from his position and was replaced by Michael Barrett.[citation needed]

Millennial Media has acquired several companies, including TapMetrics in 2010,[1] Condaptive in 2011,[2] and Jumptap in 2013.[3]

Beginning in March 2009, Millennial Media has provided regular research reports.[4][5][6] Millennial Media has won several awards.[7][8][9][10][11]

Financials[edit]

Millennial Media received $64.8M in funding between 2007 and 2011.[12][13][14]

In January 2012, Millennial Media filed with the SEC for an initial public offering of its common stock,[15] and the company was first listed in March 2012.[16]

When Millennial Media went public, it was noted that "The company has never been profitable since its inception in 2006, and warns that it may not ever be.[17] In the second quarter of 2014, Millennial Media's stock lost more than one-fourth of its value, finishing the quarter in the bottom 2% of NYSE-listed stocks.[18] In July, 2014, several analysts downgraded their ratings of the company's stock.[19][20]

References[edit]

  1. ^ http://venturebeat.com/2010/02/23/mobile-ad-network-millennial-media-acquires-analytics-firm-tapmetrics/ Venture Beat - Mobile ad network Millennial Media acquires analytics firm TapMetrics, February 23, 2010.
  2. ^ http://techcrunch.com/2011/05/25/millennial-media-acquires-mobile-data-startup-condaptive/ TechCrunch - Millennial Media Acquires Mobile Data Startup Condaptive, May 25th, 2011.
  3. ^ "Millennial Media Signs Definitive Agreement to Acquire Jumptap" (Press Release). The Wall Street Journal. August 13, 2013. 
  4. ^ http://tech.fortune.cnn.com/2011/01/13/millennial-medias-mobile-mix-android-leads-smartphone-impressions/ Tech.Fortune.Cnn.com Millennial Media's Mobile Mix: Android leads smartphone impressions, January 13, 2011.
  5. ^ http://techcrunch.com/2011/09/23/millennial-android-mobile-ad-impressions-up-48-percent-ios-remains-flat/ TechCrunch - Millennial: Android Mobile Ad Impressions Up 48 Percent, iOS Remains Flat, September 23rd, 2011.
  6. ^ http://allthingsd.com/20110812/when-it-comes-to-mobile-advertising-iphone-still-the-biggest-target/ All Things Digital - When It Comes to Mobile Advertising, iPhone Still the Biggest Target, August 12, 2011.
  7. ^ http://www.aonetwork.com/AOStory/OnMedia-Top-100-Companies-1 AlwaysOn - The OnMedia Top 100 Companies, May 22, 2010.
  8. ^ http://www.inc.com/inc5000/profile/millennial-media Inc. - 2011,
  9. ^ http://www.baltimoremagazine.net/features/2012/02/2012-best-places-to-work Baltimore Magazine - 2012 Best Places To Work.
  10. ^ http://www.dm2pro.com/articles/2009MOBIWINNERS DM2Pro - MILLENNIAL MEDIA / FANTA CAMPAIGN TAKES BEST OF SHOW AT 2009 MOBI AWARDS, September 17th, 2009
  11. ^ "2011: Marketing Awards Category Honorees". The American Business Awards. 
  12. ^ http://www.pehub.com/8352/millennial-media-raises-series-a/ Bloomberg Business Week, January, 17th 2007.
  13. ^ http://www.fiercemobilecontent.com/story/millennial-media-scores-15-million-series-b/2007-11-06 Fierce Mobile - Millennial Media scores $15 million in Series B, November 6, 2007.
  14. ^ http://allthingsd.com/20110105/mobile-ad-network-millennial-media-raises-27-5-million-to-fight-apple-and-google/ All Things Digital - Mobile Ad Network Millennial Media Raises $27.5 Million to Fight Apple and Google, JANUARY 5, 2011.
  15. ^ http://techcrunch.com/2012/03/28/mobile-ad-network-millennial-media-prices-ipo-at-13-per-share/ CityBizList Baltimore - Millennial Media Files For $75M IPO, January 5, 2012.
  16. ^ http://techcrunch.com/2012/03/28/mobile-ad-network-millennial-media-prices-ipo-at-13-per-share/ TechCrunch - Mobile Ad Network Millennial Media Prices IPO At $13 Per Share, March 28th, 2012.
  17. ^ http://online.wsj.com/article/BT-CO-20120329-711643.html Dow Jones Newswire - Mobile Ad Service Millennial Media Opens Up 92% After IPO, March 29, 2012.
  18. ^ "Millennial Media continues downtrend, now tumbles 27.8% in second quarter ending". BuySellSignals: 1. 30 June 2014. 
  19. ^ Pearson, Nolan. "Millennial Media Downgraded to “Equal Weight” at Citigroup Inc. (MM)". WKRB. Retrieved 18 July 2014. 
  20. ^ Einhorn, Dwight. "UPDATE: Evercore Group Downgrades Millennial Media On Approaching Headwinds Read more: http://www.benzinga.com/analyst-ratings/analyst-color/14/07/4680253/update-evercore-group-downgrades-millennial-media-on-app#ixzz37oXQGbdC". Retrieved 18 July 2014.