Jupiler

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Jupiler is a Belgian beer brewed by Anheuser–Busch InBev at Piedboeuf Brewery in Jupille-sur-Meuse, Belgium. It is the biggest-selling beer in Belgium.[1]

Varieties[edit]

Bottle of Jupiler
  • "Jupiler", the most widely distributed variety, is a 5.2% abv, pale lager. It is made from malt, maize (corn), water, hops and yeast. The name "Jupiler" comes from its place of origin, Jupille. It was created in 1966.
  • "Jupiler N.A." is a 0.5% abv pale lager, created in 2004
  • "Jupiler Blue" is a 3.3% abv pale lager, created in 2006
  • "Jupiler Force" is a brewed soft drink
  • "Jupiler Tauro" is an 8.3% abv strong pale lager, created in 2008

Marketing[edit]

Jupiler is the main sponsor of the Belgian Pro League, the highest Belgian football division, as well as the second division in the Netherlands, the Eerste Divisie. They also sponsor the Belgian national team and have sold special beer cans featuring photographs of the players.

References[edit]

  1. ^ Jupiler (Belgium) - AB InBev