Just5

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Just5
Type Trademark, brand
Industry Mobile phones
Headquarters Riga, Latvia
Key people Michael Nikolaev (CEO)[citation needed]
Owners SIA Orbita Telecom[citation needed]
Website just5.com

Just5 is an international mobile phone designer and developer headquartered in Riga, Latvia. The development of Just5 mobile phones started in 2008 and the trademark was acquired on October 5, 2009.[citation needed]

History[edit]

Just5 mobile phones are developed in cooperation with the design-bureau Newplan which is based in Beijing and Shenzhen and a joint company Just5-Newplan was created in 2009. Just5 mobile phones are manufactured by ODMs in Taiwan and are based on Infineon and MediaTek hardware platforms.[citation needed]

Just5 started sales in Europe in the first quarter of 2009 and the devices appeared in the markets of Russia and US in the third quarter of 2009. As of September 2010, Just5 mobile phones were being sold in 33 countries worldwide. In 11 of those countries the devices were sold as rebranded under a local operator's brand.[citation needed]

The Just5 brand received the grand-prix award in the category "New Name" (new product or service) for 2009 at the THE BEST BRAND/EFFIE RUSSIA and the mobile phone "with big buttons", Just5 CP10, was awarded the iF Product Design Gold Award in 2010.[1][2]

[edit]

The Just5 logo represents an inkblot consisting of five connected circles that are all colored bright orange with the exception of being colored silver in the US.[citation needed]

The five points and also the digit five in brand refer to the key qualities of the brand:[citation needed]

  • Unique original design;
  • Big buttons;
  • Simplified menu;
  • High quality assembling;
  • Reliability.

Products[edit]

Just5 CP[edit]

Just5 CP09
Just5 CP10
Just5 CP11
Just5 Space

In October 2010,[citation needed] two mobile phone models were released - the Just5 CP09 and the Just5 CP10 - which were the initial iterations of their simplified mobile phones aimed at seniors. The both models had differences in the specifications, but both followed the same idea of ease of use.

In December 2010,[citation needed] the Just5 CP11 was released and housed a 2.4" pop-up screen where when the screen was closed, only a third of it could be seen. It was designed with white and black metallic cases offering both glossy and "soft touch" finishes and also provides a charging dock.

In March 2013, the Just5 CP10S was released by Just5.[3] The device is an iteration of the previously released CP10 having similar functionality to it and adding such variations as multiple color schemes instead of the black and white models which were the only choices available previously for the CP10. One of the color schemes was called BestInSpace and released as a limited edition as Just5 had cooperated with the sound designers from BestInSpace for the project.

Just5 Brick[edit]

In July 2013, the Just5 Brick, a mobile phone model that follows the same mindset of having simple features, was released.[4] It is designed with the appearance of a brick - bulky, with squared corners, sturdy. The phone uses a simplified UI and houses a 1.77" LCD screen and large buttons. It is also available in multiple color palettes, including Just5 Brick Red.

Just5 Surf[edit]

The Just5 Surf has a streamlined design and backs away from the blocky buttons that could be seen in the previous models. It still displays a colorful case available with either black or lime as the base color. It follows the simplification mindset and as multiple compromises were made for the device, its price was kept small making it accessible to anyone.

Just5 Spacer[edit]

The Just5 Spacer was released in November 2013 and is the latest mobile phone and only smartphone by Just5.[5] It features a 5" touchscreen, an 8MP camera on the back and a 2Mp one on the front and a variety of other features and is their attempt at establishing itself in the smartphone market with a competitively priced device. One of annoying things is: MAC address changes every time, when restart WI-FI, or phone itself. GPS is often with bad accuracy and bad signal.

References[edit]

External links[edit]