||This article appears to be written like an advertisement. (April 2013)|
||This article contains wording that promotes the subject in a subjective manner without imparting real information. (April 2013)|
|Type||Trade mark, brand|
|Industry||Development, manufacturing and distribution of cell phones with big buttons|
|Number of locations||
China - China: Shenzhen
|Key people||Michael Nikolaev (CEO)|
|Owner(s)||Orbita-Telecom, Riga, Latvia|
Just5 (just five) is an international brand of a designer and manufacturer of cell phones with big buttons. Development of Just5 cell phones started in 2008, the trade mark was introduced on October 5, 2009.
Just5 cell phones are developed together with major design-bureau Newplan (in Beijing and Shenzhen). In 2009, a joint company Just5-Newplan was created. Just5 cell phones are manufactured by ODMs in the Republic of China and based on Infineon and MediaTek hardware platforms.
As of September 2010, Just5 cell phones were sold in 33 countries worldwide, in 22 countries under its own brand name and in the remaining 11 countries under local cellular operators’ brands. In Europe, Just5 sales were launched in the first quarter of 2009. In Russia and USA, Just5 cell phones appeared on the market in the third quarter of 2009.
In 2009, the Just5 brand was awarded Grand Prix in the “New Name” category at the BRAND OF THE YEAR/EFFIE event.
In 2010, cell phone “with BIG BUTTONS” Just5 CP10 received a golden iF Product Design Award.
The Just5 logo is a five-pointed blot (originally bright orange, silver in the USA). The name “Just5” is the combination of word “Just” and digit 5 referring to the following five key features of Just5 phones:
- Unique original design;
- Big buttons;
- Simplified menu;
- High quality assembling;
In October 2010, the company product line included two models (Just5 CP09 and Just5 CP10). Another model was announced (Just5 CP11) and publicly available since beginning of December 2010.
- If the “SOS” button is pressed, the cell phone sends an emergency SMS to 5 pre-programmed phone numbers. After that, it starts dialing those numbers one by one until one of them responds. When that happens, the phone automatically switches to the loud-speaker mode;
- Keypad locking and tuning of built-in radio can be performed via sliders located on the sides of the phone case, as opposed to a combination of buttons or through the main menu;
- High-capacity battery (stand-by time up to 1 week);
- All Just5 battery chargers are bright orange, battery charger connector is compatible with Nokia cell phones;
- Flashlight activated via a slider on a side of the phone case;
- Sensitive microphone and powerful loudspeaker;
- (Just5 CP11 model only) Unique form-factor (pop-up screen), thermometer, and charging cradle in addition to a standard charger.
This model is designed in a retro style and comes in five different color schemes (orange-white, red-white, white, black, grey).
This model is an improved version of Just5 CP09 with futuristic design. Vibracall, bigger screen, and 500 contact address book (vs 100 contacts in CP09) are featured in this model. This model is available in a black or white color case.
The first cell phone in the world with a pop-up screen. The size of the screen is 2.4 inches (34 x 45 mm), only one third of the screen is visible when closed. This model provides a built-in thermometer, as well. White and black metallic cases are available, both with glossy or “soft touch” finish.
The phone comes with a standard charger as well as a charging cradle.
Just5 Space and BestInSpace
In December 2010, Just5 Space and Just5 BestInSpace cell phones were released. Their functionality is similar to Just5 CP10, but according to the manufacturer these models are the first ones on the market in bright color cases with “soft touch” finish. Just5 Space is available in 5 bright colors: deep space, pink space, orange space, lime space, menthol space.
Limited availability Just5 BestInSpace model (only 10,000 devices manufactured) comes in a black case with a multicolor keypad (five rows of keys in five Just5 Space colors).
The responsibility for the phones’ musical voice was commissioned to sound designers from Bestinspace. They also provided the music for the Space promo campaign.
- Победители «БРЭНД ГОДА / EFFIE» 2009
- iF - International Forum Design Hannover: Homepage > iF online exhibition > iF Online Exhibition - Entry Details
||This article may contain promotional material and other spam. (April 2013)|
- Статья «just5®. Телефон с большими кнопками»
- В России начались продажи телефона Just5 с «выпрыгивающим» экраном. rtkorr.com
- В России начались продажи телефона Just5 с «выпрыгивающим» экраном. mnovosti.ru
- Just5 теперь и в России
- Reviews on Just5 cell phones at Mobile-Review.com: CP10 CP11