|Country of origin||United States|
|President||Kimora Lee Simmons|
|Key people||Don Ressler and Adam Goldenberg, Founders|
JustFab, formerly Justfabulous, is an online subscription fashion retailer that carries selections of shoes, handbags, jewelry, and denim. It offers a personalised shopping experience based on members' indicated fashion preferences.
JustFab received $33 million in funding from US venture capital firm Matrix Partners in 2011. In 2012 the company received an additional $76 million from Matrix Partners, Rho Ventures, Technology Crossover Ventures, and Intelligent Beauty and expanded its operations internationally to Canada, Germany, and the UK.
A television show about JustFab and Simmons titled "Kimora: House of Fab" premiered on the Style Network in January 2013. The show covered daily life at the JustFab offices, Simmons’ role as President and Creative Director, and the duties of the company's marketing, merchandising, and public relations departments.
JustFab continues international expansion into Spain and France after acquiring The Fab Shoes in May, 2013.
In September 2013, JustFab’s CEOs Adam Goldenberg and Don Ressler announced it has closed $40 million in its third round of funding to accelerate its already-fast international growth and enter new product categories.
Membership costs $39.95 per month (United Kingdom: £35.00 per month) and is automatically conferred upon making a purchase. The registration process requires members to complete a survey regarding their fashion preferences. At the beginning of each month, a "personal stylist" selects items based on these preferences, and the member can choose one of the selections, request new options, or skip the month altogether without charge.
The company's business model and credit card practices have been criticized as deceptive.They deduct money from account without notifying users. In October 2011 a national class action lawsuit was filed against Just Fabulous, Inc.
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