JustFab, formerly Justfabulous, is an online subscription fashion retailer that carries selections of shoes, handbags, jewelry, and denim. It offers a personalised shopping experience based on members' indicated fashion preferences.
Membership costs $39.95 per month (United Kingdom: £35.00 per month) and is automatically conferred upon making a purchase. The registration process requires members to complete a survey regarding their fashion preferences. At the beginning of each month, a "personal stylist" selects items based on these preferences, and the member can choose one of the selections, request new options, or skip the month altogether without charge.
JustFab received $33 million in funding from US venture capital firm Matrix Partners in 2011. In 2012 the company received an additional $76 million from Matrix Partners, Rho Ventures, Technology Crossover Ventures, and Intelligent Beauty and expanded its operations internationally to Canada, Germany, and the UK.
A television show about JustFab and Simmons titled "Kimora: House of Fab" premiered on the Style Network in January 2013. The show covered daily life at the JustFab offices, Simmons’ role as President and Creative Director, and the duties of the company's marketing, merchandising, and public relations departments.
JustFab continues international expansion into Spain and France after acquiring The Fab Shoes in May, 2013.
In September 2013, JustFab’s CEOs Adam Goldenberg and Don Ressler announced it has closed $40 million in its third round of funding to accelerate its already-fast international growth and enter new product categories.
The company's business model and credit card practices have been criticized as deceptive. In October 2011 a national class action lawsuit was filed against Just Fabulous, Inc. In September 2013 Gawker called JustFab "the biggest scam in online shopping". whilst Business Insider described their tactics as "shady" 
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- Rachel Brown, Women's Wear Daily. "JustFab Links With Avril Lavigne's Abbey Dawn Line." Feb 7, 2012. Retrieved Feb 22, 2012.
- Sacramento Bee. "JustFab.com Announces Exclusive Collection with Online Fashion and Beauty Gurus Elle and Blair Fowler." October 16, 2012. Retrieved Oct 22, 2012.
- TechCrunch. "Kimora: House Of Fab Brings TV Audiences Behind The Scenes At Fashion Startup JustFab." January 23 2013.
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- PandoDaily. "JustFab acquires The Fab Shoes in search of European domination, approaches $250M revenue rate." May 23, 2013.
- UpStart Business Journal. "Why the JustFab-ShoeDazzle merger was a fashion do." August 22, 2013.
- Ycombinator Hacker News "https://news.ycombinator.com/item?id=6455391"
- Scambook Report "http://www.scambook.com/company/reports/146/JustFabcom"
- Scambook Report "http://www.scambook.com/blog/2011/10/justfab-com-justfabulous-class-action-lawsuit/"
- How to Avoid the Biggest Scam in Online Shopping "http://valleywag.gawker.com/the-biggest-scam-in-online-fashion-1410935207/1411393805/@maxread"
- There's A Shady Tactic Shopping Sites Are Using To Get Money From You Every Month, Even If You Don't Buy Anything "http://www.businessinsider.com/vip-subscription-ecommerce-sites-2013-8#ixzz2g8v4PTaF"