Just for Men
From Wikipedia, the free encyclopedia
Just for Men is a hair coloring product designed for men and manufactured by Combe Incorporated. Just for Men is designed to color gray hair with a young, natural hair color. Another line of Just for Men products has been designed for coloring gray hair in men's beards, sideburns, and mustaches, and the Touch of Gray product is intended for gradual hair coloring.
Ingredients include Ethoxydiglycol (an organic solvent), Oleyl Alcohol, Vegetable Fatty Acid, Ethanolamine (solvent and alkalizer), Erythorbic Acid (antioxidant and sunscreen), Trisodium EDTA (protects the other ingredients against water-born copper), Polyquaterium-22 (polymer conditioner), p-Aminophenol and p-Phenylenediamine (reactive coloring agents), Resorcinol, and Hydrogen Peroxide.[1]
The product is available in Argentina, Australia, Brazil, Canada, Chile, Germany, India, Ireland, Italy, Israel, Mexico, Netherlands, New Zealand, Spain, Thailand, the United Kingdom, and the United States of America. In the U.S.A., the product sells for around $10 per application, which can last from one to six weeks; reviews are somewhat mixed.[2] [3] [4]
[edit] Advertising
Just for Men television adverts in the United States feature sports celebrities Walt Frazier and Keith Hernandez as sportscasters. The duo commentates with quips like "No play for Mr. Grey!" on a man's unsuccessful attempt at dating. Their memorable Just For Men debut earned the two new fame and has aired for over five and a half years. A January 2008 spot also has them visiting a grey-bearded Emmitt Smith in an NFL style nursing home where Frazier proclaims "Your 'stache is trash!"[5] Just for Men prefers that Hernandez’s mustache be of a continually dark hue. Two executives have the additional corporate assignment of contacting him when they spot his color fading.[6]
Additionally, Just for Men often sponsors sports events, specific examples including the PGA Tour's "Right on Target Shot" segment and WWE's "Rewind."
[edit] References
- ^ http://www.wired.com/science/discoveries/magazine/16-07/st_justformen
- ^ Hair Product Review Site
- ^ http://www.amazon.com/review/product/B000NSW0EI/ref=cm_cr_dp_synop?_encoding=UTF8&showViewpoints=0&sortBy=bySubmissionDateDescending#R1VRMAA5CN93Q9
- ^ http://www.walgreens.com/store/productlist.jsp?CATID=100871
- ^ Just For Men - Running Back Rest Home commercial SplendAd.com (January 2008) Retrieved February 2, 2008.
- ^ Sandomir, Richard Just for Men Just Right for Former Stars The New York Times (January 8, 2008). Retrieved February 2, 2008.
[edit] External links
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