This album was part of a special promotion called "So You Want to Be a Record Label Executive." This promotion placed Moore's music on social networking sites such as MySpace and iLike, where fans could make playlists consisting of ten songs, and the top ten songs that are picked were included on Moore's album.
The album has received mixed reviews from music critics. Karlie Justus of The 9513 gave it three stars out of five, saying that Moore "pull[s] off his[…]influences with a country authenticity more capably than any other country up-and-comer at the moment;" she added that many of the other songs seemed to repeat the theme of "Small Town USA," but that "Grandpa", "Like There's No Tomorrow" and "Hank It" "rely on important details that obviously matter." Matt Bjorke of Roughstock gave a favorable review, saying that "Moore isn't making a record to not be on the radio, that is his goal, and he wants to bring a heavy dose of southern, country charm and twang back to it."
Country Standard Time writer Jeffrey B. Remz gave a mostly negative review, criticizing Moore for "cover[ing] the same turf" as Jason Aldean and Randy Houser, and referring to Moore as a "poseur" for name-dropping in "Hank It" and "Small Town USA," in addition to calling the production "a bit too clean and perfect." It received a two-and-a-half star rating from Allmusic critic Stephen Thomas Erlewine, who said that Moore "sees no shame in pandering" and called the album "anonymous country-rock."