K-factor (marketing)

From Wikipedia, the free encyclopedia
Jump to: navigation, search

In viral marketing or software application design the K-factor can be used to describe the growth rate of viral apps.[1] This usage is borrowed from the medical field of epidemiology in which a virus having a k-factor of 1 is in a "steady" state of neither growth or decline, while a k-factor greater than 1 indicates exponential growth and a k-factor less than 1 indicates exponential decline. The k-factor in this context is itself a product of the rates of distribution and infection for an app (or virus). "Distribution" measures how many people, on average, a host will make contact with while still infectious and "infection" measures how likely a person is, on average, to also become infected after contact with a viral host.[2]

[edit] References

Personal tools
Namespaces
Variants
Actions
Navigation
Interaction
Toolbox
Print/export