Balaji joined The Hindu in 1977 and till 1991, he was associated with newspaper and magazine production. He was instrumental in setting up an ink manufacturing plant.
From 1991 to 2000, Balaji served as Managing Director of Sanka Graphics Pvt Ltd and from 2000 to 2010, he was director of Kasturi and Sons Ltd, which published The Hindu. He is in-charge of production, EDP, accounts and circulation.
- "Kasturi Balaji". World Association of Newspapers and News Publishers.
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