Kovelamudi Raghavendra Rao
|K. Raghavendra Rao|
|Born||Kovelamudi Raghavendra Rao
23 May 1942
Kolavennu, Krishna District, Andhra Pradesh, India
|Relatives||K. S. Prakash Rao (father)
Prakash Kovelamudi (son)
Kovelamudi Bapayya (cousin)
K. Raghavendra Rao (born Kovelamudi Raghavendra Rao, 23 May 1942), popularly known as Darshakendra is an Indian film director, screen writer and choreographer, known for his works predominantly in Telugu cinema, few Bollywood and Kannada films. He has garnered seven state Nandi Awards, three Filmfare Awards South, and two CineMAA Awards. Known for his works in devotional, biographical films, Rao has directed blockbuster's across multiple genre's like romantic comedy, fantasy, melodrama, action and romance films.
The 1988 action blockbuster, Aakhari Poratam, was premiered at the 12th International Film Festival of India in the mainstream section. In 1992, He directed the melodrama, Gharana Mogudu, premiered at the 1993 International Film Festival of India in the mainstream section, which became the first Telugu film to gross over 100 million at the box office. Next he directed the instant hit Allari Priyudu, which was also premiered at the 1994 International Film Festival of India in the mainstream section.
In 1997, he scripted and directed the historical biographical film, Annamayya which won two National Film Awards, was also premiered at the 1998 International Film Festival of India in the mainstream section. Subsequently he directed, critically acclaimed devotional films like Sri Manjunatha (2001), Sri Ramadasu (2006), Pandurangadu (2008), and Shirdi Sai (2013), which received several state Nandi Awards.
Raghavendra Rao served as an Advisor for Electronic Media (1998-2004) in N. Chandrababu Naidu led TDP government of Andhra Pradesh. Prior to that Raghavendra Rao had directed several ads showcasing various welfare schemes undertaken by the government. Impressed by this, Chandrababu Naidu created a new post titled "Advisor for Electronic Media" or "Electronic Media Advisor", with Cabinet Rank. When Raghavendra Rao tried to reject the offer out of humility by saying he could do the same job from outside the government, Chandrababu Naidu explained him that there should be a proper communication between the people and the government and the government should be transparent. Thus Raghavendra Rao agreed to serve in that role and continued doing so for more than five years.
Raghavendra Rao was born to veteran Telugu film director Kovelamudi Surya Prakash Rao. He graduated with Bachelor of Arts from Andhra University, after a brief stint as assistant director to his father, he ventured into film direction. He is the father of actor turned film maker Prakash Kovelamudi.
- Nandi Awards
- B. N. Reddy National Award for life time contribution to Indian cinema (2009)
- Nandi Award for Best Director – Annamayya (1998)
- Nandi Award for Best Feature Film (director) – Annamayya (1998)
- Nandi Award for Best Choreographer – Pelli Sandadi (1996)
- Nandi Award for Best Director – Pelli Sandadi (1996)
- Nandi Award for Best Director – Allari Priyudu (1994)
- Nandi Award for Best Director – Bobbili Brahmanna (1984)
- Filmfare Awards South
- Filmfare Best Director Award (Telugu) – Prema Lekhalu (1977)
- Filmfare Best Director Award (Telugu) – Allari Priyudu (1993)
- Filmfare Lifetime Achievement Award - South (2002)
- CineMAA Award for Life Time Contribution – (2012)
- CineMAA Awards for Best Film (Jury) – Shirdi Sai – (2013)
- Telugu Cinema Celebrity Bio Data – K Raghavendra Rao
- CINEmaa Lifetime Achievement Award for Raghavendra Rao – The Hindu
- cineherald.com – cineherald Resources and Information. This website is for sale!
- Candid and confident – The Hindu
- First Telugu film to gross 100 million – Times Of India
- Saroja Devi, Ramoji Rao among recipients of A.P. film awards – The Hindu
- When the stars descended – The Hindu