The station was granted license on May 15, 1968 as KEYC-FM. The station was started by Lee Enterprises, which also owned KEYC-TV. The station was sold in 1977 to Faribault County Broadcasting Co. for $200,000, principally owned by Paul C. Hedberg and his wife. The station was a Top 40 (CHR) station, and shifted to a Hot AC format in the early 1990s. Hedberg Broadcasting sold the station in 1993 to Nolan Broadcast Group.