|Bryan / College Station, Texas|
|Branding||KAGS-HD (Pronounced K-Ags) (general)
KAGS-HD News (newscasts)
|Slogan||Living Here, Working Here|
|Channels||Digital: 23 (UHF)|
(LSB Broadcasting, Inc.)
|First air date||January 20, 2003|
|Call letters' meaning||AGgieS (Texas A&M Aggies)|
|Former callsigns||KMAY-LP (2003-2009)
|Transmitter power||2.1 kW|
|Height||199 meters (653 ft)|
KAGS-LD (branded on-air as KAGS-HD) is the NBC affiliate for the Brazos Valley of Central Texas, licensed to Bryan. Owned by the Gannett Company, it is a sister station to KCEN-TV in Temple. Its studios are located on South Texas Avenue in Bryan, while its transmitter is located in the northern portion of the city. Some internal operations are handled at KCEN's studios outside Eddy.
Though identifying as a station in its own right, KAGS is a semi-satellite of KCEN. It clears all of KCEN's syndicated programming, but airs separate newscasts and commercials. KAGS serves the eastern portion of the Waco/Temple/Bryan market while KCEN serves the western portion. Both KCEN and KAGS are available on DirecTV and cable providers.
KAGS debuted on January 20, 2003 as KMAY-LP. The call letters were selected in honor of Frank W. Mayborn, who had founded KCEN in 1953. Previously, KCEN had operated a low-powered translator in the Brazos Valley on channel 62 for many years. KMAY was a straight simulcast of KCEN, with no local programming. It was upgraded to digital as KMAY-LD in 2009 and shortly afterward was sold to London Broadcasting along with KCEN.
In July 2011, then-owner London Broadcasting announced that KMAY would relaunch in the fall as KAGS, a locally-focused NBC affiliate for the Brazos Valley.  The station had changed its calls to KAGS-LD in May, but continued to operate under the KMAY calls until October, when it aired its first newscast from a studio in Bryan--the second full-fledged newscast for the Brazos Valley. Previously, CBS affiliate KBTX-TV had been the only station airing a full schedule of news for the Brazos Valley. Newscasts are broadcast in High Definition on virtual sets created with chroma key technology. In 2013, KAGS rolled out its first full-fledged website. Since its 2011 relaunch, its website had been a section of KCEN's website.
|Channel||Video||Aspect||PSIP Short Name||Programming|
|23.1||1080i||16:9||KCEN-HD||main KAGS-LD programming / NBC (HD)|
- New NBC TV station coming to BCS this fall, Gayle Kiger, The Bryan/College Station Eagle, July 3 2011
- "APPLICATION FOR CONSENT TO ASSIGNMENT OF BROADCAST STATION CONSTRUCTION PERMIT OR LICENSE". CDBS Public Access. Federal Communications Commission. May 15, 2014. Retrieved July 8, 2014.
- "Gannett Buys 6 London Broadcasting Stations". TVNewsCheck. Retrieved 14 May 2014.
- "Gannett Completes London Broadcasting Buy". TVNewsCheck. July 8, 2014. Retrieved July 8, 2014.
- "KAGS-HD gets a new look". KAGSTV.com. KAGS-LD. Retrieved 24 March 2015.
- KAGSTV.com - KAGS-TV official website
- CentralTexas.ThisTV.com - Official This TV Central Texas website
- MeTVWaco.com - Official Me-TV Central Texas website
- Query the FCC's TV station database for KAGS
- BIAfn's Media Web Database -- Information on KAGS-LD