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KAMR-TV logo.png
Amarillo, Texas
United States
Branding KAMR Local 4 (general)
KAMR Local 4 News (newscasts)
Slogan Your Local News Leader
Channels Digital: 19 (UHF)
Virtual: 4 (PSIP)
Affiliations NBC
MyNetworkTV (DT2)
Owner Nexstar Broadcasting Group
(Nexstar Broadcasting, Inc.)
First air date March 18, 1953; 62 years ago (1953-03-18)
Call letters' meaning AMaRillo
Sister station(s) KCIT
Former callsigns KGNC-TV (1953-1974)
Former channel number(s) Analog:
4 (VHF, 1953-2009)
Former affiliations DT2:
NBC Weather Plus (2005-2008)
Transmitter power 400 kW
Height 455.2 meters (1,493 ft)
Facility ID 8523
Transmitter coordinates 35°20′33.2″N 101°49′21.6″W / 35.342556°N 101.822667°W / 35.342556; -101.822667
Website www.myhighplains.com/home

KAMR-TV, virtual channel 4, is an NBC affiliate in Amarillo, Texas. The station was acquired by Nexstar Broadcasting Group after merging with KAMR's parent company, Quorum Broadcasting in 2003. This station operates shared services agreements with Mission Broadcasting's stations, KCIT and KCPN-LP. Syndicated programming on KAMR includes: Entertainment Tonight, AgDay, The Dr. Oz Show, Rachael Ray, The 700 Club and The Office. All three stations share studios and offices located on South Fillmore Street in downtown Amarillo, and the station's transmitter is located on Dumas Drive (U.S. 87 and U.S. 287) in unincorporated Potter County.

Digital channels[edit]

Channel Video Aspect PSIP short name Programming
4.1 1080i 16:9 KAMR-HD Main KAMR-TV programming / NBC
4.2 480i 4:3 KCPN-SD Simulcast of KCPN-LP


KAMR's logo with a list of translators below (c. 1980s).

When it first went to the air in 1953, it was known as KGNC-TV (for Globe-News Corporation (or Company)) and was co-owned by the Amarillo Globe-News along with KGNC-AM 710. The Globe-News was sold to Stauffer Communications in 1974, which in turn sold off KGNC-TV. Channel 4's new owners Cannan Communications changed the station's call letters to KAMR-TV soon after the deal closed. After 25 years of ownership, Cannan sold Channel 4 to Quorum Broadcasting in 1999. The station was acquired by Nexstar Broadcasting Group after merging with Quorum Broadcasting in 2003.

Logo until 2014

KAMR celebrated 50 years of broadcasting in 2003. In 2013, the station celebrated 60 years of broadcasting.

News/Station Presentation[edit]

Newscast titles[edit]

  • Your Esso Reporter (1953–1957)
  • The Four Horseman News (1957–1966)
  • NewsWatch (1966–1975)
  • Action News (1975–1992)
  • KAMR News 4 (1992–1993)
  • News 4 (1993–1998)
  • NBC 4 Amarillo (1998–2002)
  • NBC 4 News (2002–2014)
  • KAMR Local 4 News (2014-present)

Station slogans[edit]

  • The Four Horseman Station (1960s)
  • Amarillo's Full Color Station (late 1960s)
  • Where the Action is (late 1970s)
  • We're Amarillo's News Station, Channel 4! (early 1980s)
  • Working for the People of the Great High Plains (1994–1996)
  • It's 4 Sure (1996-1997)
  • On Your Side (2003–2007)
  • Your Hometown News Team (2007–2014)
  • Your Local News Leader (2014-present)


KAMR serves a large portion of northern Texas, the Oklahoma Panhandle and northeastern New Mexico through many translators beyond its normal 50 mile effective radiated power.

New Mexico[edit]

  • Des Moines
  • Clovis
  • San Jon
  • Tucumcari


  • Guymon
  • Keyes


  • Canadian
  • Childress
  • Clarendon
  • Follett
  • Gruver
  • Memphis
  • Perryton
  • Quitaque
  • Tulia
  • Wellington
  • Wheeler


External links[edit]