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KAMR-TV logo.png
Amarillo, Texas
United States
Branding KAMR Local 4 (general)
KAMR Local 4 News (newscasts)
Slogan Your Local News Leader
Channels Digital: 19 (UHF)
Virtual: 4 (PSIP)
Affiliations NBC
MyNetworkTV (DT2)
Owner Nexstar Broadcasting Group
(Nexstar Broadcasting, Inc.)
First air date March 18, 1953; 61 years ago (1953-03-18)
Call letters' meaning AMaRillo
Sister station(s) KCIT
Former callsigns KGNC-TV (1953-1974)
Former channel number(s) Analog:
4 (VHF, 1953-2009)
Former affiliations DT2:
NBC Weather Plus (2005-2008)
Transmitter power 400 kW
Height 455.2 meters (1,493 ft)
Facility ID 8523
Transmitter coordinates 35°20′33.2″N 101°49′21.6″W / 35.342556°N 101.822667°W / 35.342556; -101.822667
Website www.myhighplains.com

KAMR-TV, virtual channel 4, is an NBC affiliate in Amarillo, Texas. The station was acquired by Nexstar Broadcasting Group after merging with KAMR's parent company, Quorum Broadcasting in 2003. This station operates shared services agreements with Mission Broadcasting's stations, KCIT and KCPN-LP. Syndicated programming on KAMR includes: Entertainment Tonight, The Dr. Oz Show, Rachael Ray, The 700 Club, Degrassi: The Next Generation.

KAMR currently operates out of a studio and offices in downtown Amarillo [1], along with operations of KCIT and KCPN-LP (the building was originally occupied solely by KCIT). It formerly operated from a studio and offices north of downtown st near the intersection of US 287 and Northeast 24th Avenue across from Thompson Park. The station's transmitter is located in unincorporated Potter County north of the Amarillo city limits just off U.S. 87/287 (Dumas Drive).

Digital channels

Channel Video Aspect PSIP short name Programming
4.1 1080i 16:9 KAMR-HD Main KAMR-TV programming / NBC
4.2 480i 4:3 KCPN-SD Simulcast of KCPN-LP


KAMR's logo with a list of translators below (c. 1980s).

When it first went to the air in 1953, it was known as KGNC-TV (for Globe-News Corporation (or Company)) and was co-owned by the Amarillo Globe-News along with KGNC-AM 710. The Globe-News was sold to Stauffer Communications in 1974, which in turn sold off KGNC-TV. Channel 4's new owners Cannan Communications changed the station's call letters to KAMR-TV soon after the deal closed. After 25 years of ownership, Cannan sold Channel 4 to Quorum Broadcasting in 1999.

Logo until 2014

KAMR celebrated 50 years of broadcasting in 2003. In 2013, the station celebrated 60 years of broadcasting.


KAMR serves a large portion of northern Texas, the Oklahoma Panhandle and northeastern New Mexico through many translators beyond its normal 50 mile effective radiated power.

New Mexico

  • Des Moines
  • Clovis
  • San Jon
  • Tucumcari


  • Guymon
  • Keyes


  • Canadian
  • Childress
  • Clarendon
  • Follett
  • Gruver
  • Memphis
  • Perryton
  • Quitaque
  • Tulia
  • Wellington
  • Wheeler


External links