KASA-TV

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KASA-TV
KASA 2011 Logo.png
Santa Fe/Albuquerque, New Mexico
United States
Branding 2 KASA Fox (general)
News 13 (used during KRQE-produced newscasts)
Slogan Your Home Team.
There's Only One 2.
Welcome Home.
Channels Digital: 27 (UHF)
Virtual: 2 (PSIP)
Subchannels 2.1 Fox
Translators 41 low-power translators; see article
Affiliations Fox (1987-present)
Owner Media General
(LIN of New Mexico, LLC)
First air date May 8, 1981; 33 years ago (1981-05-08)
Call letters' meaning Based on Spanish word casa, meaning "home" or "house".
Sister station(s) KRQE
Former callsigns KGSW (1981–1988)
KGSW-TV (1988–1993)
Former channel number(s) Analog:
14 (UHF, 1981–1993)
2 (VHF, 1993–2009)
Former affiliations Primary:
independent (1981–1987)
DT2:
The Tube (2005–2007)
TheCoolTV (2010-2013)
Transmitter power 255 kW
Height 1278 m
Facility ID 32311
Transmitter coordinates 35°12′50.2″N 106°27′1.7″W / 35.213944°N 106.450472°W / 35.213944; -106.450472
Licensing authority FCC
Public license information: Profile
CDBS
Website www.kasa.com

KASA-TV is the Fox network affiliate for most of New Mexico. It is licensed to the state capital, Santa Fe and broadcasts on digital channel 27 but is displayed as channel 2, its former analog channel number. It is owned by Media General and is a sister station to CBS affiliate KRQE. The two stations share a studio on Broadcast Plaza in Albuquerque. Syndicated programming on KASA includes The 700 Club, Family Feud, The People's Court, Law & Order: Special Victims Unit, and Dish Nation. Additionally, KASA may air programming as an alternate CBS affiliate when KRQE is airing non-CBS programming. For example, annually KASA will air CBS network coverage of the US Open tennis tournament, while KRQE is airing the Jerry Lewis MDA Telethon.

In addition to the main KASA signal, there are 41 low-powered repeaters that carry its programming throughout New Mexico and parts of Colorado.

Station history[edit]

Intellectual unit[edit]

The KASA intellectual unit began as KGSW on May 8, 1981 on channel 14. It was the state's second English-language general entertainment station. The callsign was derived from the station's original owners, Galaxy Communications and Southwest Television. Initially, the station carried drama shows, movies from the 1940s through the 1970s, sitcoms, and religious shows. In the fall of 1983, KGSW added more sitcoms and began running cartoons in the 7-9 a.m. and the 3-5 p.m. weekday slots. KGSW was managed by Erik Steffens. Its first programming director was legendary network sports producer Don McGuire, a native of Albuquerque. McGuire attained rights to UNM Lobo football and hired Connie Alexander and Gary Ness as announcers. In 1984, the Providence Journal Company bought KGSW from the original owners. The station affiliated with the Fox network when the network launched on April 5, 1987. The station continued a general entertainment format with a lot of cartoons, sitcoms and movies well into the 1990s.

Channel 2 history[edit]

Channel 2 signed on as KSAF in 1983 as a locally-owned general entertainment independent station. The station initially ran old movies, westerns, drama shows, and religious programming. In the spring of 1985, channel 2 became known as KNMZ-TV and began running cartoons, old sitcoms and other shows that had previously aired on KNAT-TV (channel 23), which had recently gone dark (it returned the next year as a TBN affiliate).

Channel 2 was sold in 1986 to New Mexico Media Limited License Holdings. The format stayed the same, but in 1989 the station changed call letters to KKTO-TV. Shortly afterwards, the station began to suffer financial problems, and by 1991 channel 2 was running an all-barter lineup of a few classic sitcoms and first run cartoons as well as low budget movie packages.

In the fall of 1992, after being unable to turn a profit, KKTO went dark, with the station's strongest programming (including The Disney Afternoon) moving to KGSW. Later that fall, the channel 2 license was sold to the Providence Journal Company, which moved the KGSW intellectual unit to channel 2 on April 5, 1993. The call letters were changed to KASA-TV, based on the Spanish word casa ("home"). The move to the stronger channel 2 ushered in a new era for the station. With an over-the-air signal comparable to KOB-TV, KOAT-TV, and KRQE and Fox coming into its own as a network, KASA became more competitive in New Mexico than ever before. The channel 14 license was then turned into the Federal Communications Commission (FCC) (the channel is now occupied by KTFQ-TV, a Telefutura affiliate).

KASA's logo from 1993-2006 under Raycom & previous ownerships. Several of Raycom's Fox affiliates do not use the official Fox logo as in this case.

The station signed on from Peralta Ridge near Jemez Springs, New Mexico, north of Albuquerque and about equidistant between it and Santa Fe. The power was 100 kilowatts and the height above average terrain was in excess of 1.900 feet (near the class maximum of 1,960'). The station signed on on with a Larcan transmitter and a circularly polarized antenna, giving the station (at least theoretically) the best chance for success. In practice, however, the site was too far from viewers, too low in the sky, obstructed somewhat by terrain, and lacking in fresnel clearance. One factor in the station's later success was that the transmitter was relocated to the Sandia Crest site used by most other area stations.

KASA Fox 2 began evolving its programming. Daytime sitcoms were gradually replaced with talk and reality shows, though sitcoms still air in the evenings (many of the shows that would have been on KASA over a decade ago are now on KWBQ and KASY). A.H. Belo bought the Providence Journal Company, including KASA, in 1997. Later, in 1999, Raycom Media bought KASA, along with KHNL in Honolulu, Hawaii. The station phased out cartoons as Fox ended its weekday children's block in 2002.

KASA's logo from 2006-2010 after LIN TV took over. This logo was identical to sister station KRQE's logo used since 2000.

After Raycom purchased The Liberty Corporation in August 2005, Raycom announced its intent to sell KASA and several other stations (most of which went to Barrington Broadcasting with one going to Quincy Newspapers). On July 27, 2006, Raycom announced that LIN TV, owner of CBS affiliate KRQE, was purchasing KASA for $55 million [1]. LIN TV took over operation of KASA on September 15, 2006 under a local marketing agreement, and LIN TV officially completed the purchase on February 22, 2007. [2] In most markets, a duopoly between two "Big Four" stations wouldn't have been allowed under the FCC's duopoly rules, which forbid one person from owning two of the four largest stations in a single market. However, the FCC allowed LIN TV to buy KASA since channel 2 was New Mexico's fifth-rated station at the time. To this day, KASA is the third-largest (or fourth-largest, if one includes WTTE in Columbus, Ohio, operated and effectively owned by the owner of that city's WSYX, Sinclair Broadcast Group) Fox affiliate owned in a duopoly with a "Big Three" station — and the second-largest such duopoly that is owned by LIN TV.

Even though KASA redesigned its logo shortly after LIN took over, its old WorldNow-powered website continued to use the Raycom era format until it was shut down on July 20, 2007 and replaced with a redirect to KASA's then-new website which, like the websites of the other LIN-owned Fox affiliates, used Fox Interactive's MyFox interface. However, in late 2008, the Web site address reverted to kasa.com (with myfoxnewmexico.com serving as a redirect), using a new interface jointly developed by LIN and Fox Interactive (now the EndPlay CMS platform).

On May 18, 2007, LIN TV announced that it was exploring strategic alternatives that could result in the sale of the company.[3]

On March 21, 2014, it was announced that Media General would acquire LIN.[1] The merger was completed on December 19.[2]

Digital television[edit]

Digital channel[edit]

Channel Video Aspect PSIP Short Name Programming[3]
2.1 720p 16:9 KASA-HD Main KASA-TV programming / Fox

On October 27, 2010, KASA added TheCoolTV on DT2. It also carried another music video channel called The Tube from 2005 until LIN TV took over in 2007 (the network ended later that year). No programming had aired on DT2 since then. On March 1, 2013 KASA dropped TheCoolTV. KASA is now once again airing only one digital stream.

Analog-to-digital conversion[edit]

KASA-TV shut down its analog signal, over VHF channel 2, on June 12, 2009, the official date in which full-power television in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 27.[4] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 2.

Newscasts[edit]

Debuting on September 16, 2006, KASA airs a one-hour nightly newscast produced by sister station KRQE. Originally titled News 13 on Fox 2, the newscast was renamed KRQE News 13 at 9 on August 8, 2010, the same evening KRQE began broadcasting all newscasts in true high definition. During KASA newscasts, and in cases of breaking news, KASA carries Fox News coverage, as it is a Fox affiliate, rather than the CBS News coverage used by KRQE, a CBS affiliate. Prior to September 16, 2006, KOB-TV produced the newscast, titled Fox 2 News at Nine, for five years.

Translators[edit]

KASA extends its coverage throughout the entire state of New Mexico, plus parts of Colorado, using a network of translator television stations listed below.

City Callsign City Callsign City Callsign
Alamogordo, NM K27HP-D Durango, CO KREZ-LD Portales, NM K14KO
Artesia, NM K46FE-D Raton, NM K40DI-D
Aztec, NM K44GC-D Romeo, CO K19IX-D
Bayfield, CO K50FS Farmington, NM K23KL-D Roswell, NM K15FT-D
Caballo, NM K31DR Gallup, NM K18HF-D Santa Rosa, NM K34GL
Capitan, Ruidoso, NM K38MI-D Grants, NM K46FI Shiprock, NM K45CU
Carlsbad, NM K47FX-D Hillsboro, NM K18DY Silver City, NM K25DI
Carrizozo, NM K46HU Hobbs, NM K27GL-D Socorro, NM K44HJ
Chama, NM K40HC Las Vegas, NM K20GQ-D Taos, NM K12OG-D
Lordsburg, NM K31HQ Tohatchi, NM K41FK
Cortez, CO K51DB Lordsburg, NM K40HJ Truth Or Consequences, NM K27BN
Montoya, NM K22EU Tucumcari, NM K48EH
Deming, NM K43FU Vallecito, CO K24GI
Dulce, NM K22GE Pagosa Springs, CO K48HA

References[edit]

  1. ^ Sruthi Ramakrishnan (21 March 2014). "Media General to buy LIN Media for $1.6 billion". Reuters. Retrieved 21 March 2014. 
  2. ^ Media General Completes Merger With LIN Media, Press Release, Media General, Retrieved 19 December, 2014
  3. ^ RabbitEars TV Query for KASA
  4. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Retrieved 2012-03-24. 

External links[edit]